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Follow the following steps to avoid Link Building mistakes
1. Avoid unnatural links. I remember, in 2006, people were fine with any kind of links as Google didn’t used to give very high weight age to neighborhood and was only concerned about PR but in 2008, things are a lot different. Now a bad neighborhood can seriously damage your search engine rankings so be careful to what you are linking and from where your links are coming from.
2. Reciprocals don’t work anymore. In most cases, blatant reciprocal from links.php pages or running linkman and similar reciprocal scripts wont work, so don’t waste your time on them. You may get link partners (mostly pharma links) but you will be better of without them.
3. Never spam, as it doesn’t work. In the wonder years of 2005 (and before) people used to spam guestbooks heavily and it also used to work. But now, its sure shot method of getting kicked out from Google index.
4. Don’t use blackhat techniques, There are people who make tons of money by spamming and doing black hat, but they know what they are doing and are pro players. You being a rookie, can do serious harm to your good sites. Saying that, there is nothing wrong in testing the grey area of search engine rankings, just make sure you don’t do this on your good sites.
5. Be careful in buying posts and links. Are you even getting what you are paying for? Do not blindly buy any link seeing its PR. Ask yourself, is the cost of that link justifiable? Also, do not buy 1 month or 2 month links but if you really want to buy links, look for at-least 6 months to 1 year links. Do make sure that you only get link from related website and sites which can also give you some traffic. Avoid getting site-wide and footer links, but look for natural links.
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