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SEO Tricks & Tips

Top 3 WordPress SEO Plugins to Help Keep Your Articles Alive

by Mahesh Kukreja on February 6, 2012

This is a guest post! If you want to write for us, check out the Guest Post section.

You could write your absolute best article, get it posted at the absolute opportune time, and get an absolutely huge number of social shares, but then it’s over. You have about one week where people see your article, it gets pushed to page two of your blog, and it’s over. Now granted you probably gained some visibility and quite possible made a few connections via social media, but the article sometimes dies after the initial spotlight. For this reason, writers and blog editors use search engine optimization (SEO) when uploading articles into WordPress.

SEO WordPress plugins

SEO helps revive a dying article because it can help the article continually appear on Google search engine pages for specific keywords. For example, if I were to write an article about “credit card processing,” I could optimize that article for the keyword “credit card processing.” This way, when someone types the keyword “credit card processing” into the Google search box my article could potentially show up. There is of course competition when it comes to keywords, so you will want to make sure that you do a little bit of keyword research if you’re really looking to have your article rank highly with Google. You can learn more about keyword research by visiting Blogging Pro.

Once you know you’re ready to optimize an article, an SEO plugin is extremely helpful. There are a lot of things to remember when it comes to optimizing an article:

  • Put your keyword in your title, preferably at the beginning
  • Put your keyword in all of the subheadings of the article
  • Put your keyword in the first paragraph of your article
  • Make sure your keyword appears a lot in the text
  • Make sure the keyword is in the meta tag

It can be tough to remember all the things you need to do to optimize your article, so an SEO plugin will help make sure you do everything you can for that article. The plugins will also give you a number and let you know whether or not you’re on the right track. Consider some of the SEO plugins below:

SEO Plugins to Help Your Company Stay on Track

1. SEO Yoast

SEO Yoast plugin is a little bit newer, but it is quickly becoming one of the most popular (and my personal favorite). It’s a free plugin and will keep track of all the components of SEO. All you have to do is fill in your keyword and then fill in all your usual information (article, Meta description, SEO title, etc.). The plugin will then let you know whether or not you have met all the SEO goals and what you need to do to fix them. Below is an example of the WordPress plugin:

SEO Yoast

As you can see, this page is somewhat optimized for Google search. It lets me know exactly what I need to fix and what I have accomplished.

2. SEO Smartlinks

SEO Smartlinks plugin works well because it helps you interlink efficiently. In other words, once you specify keywords it will do the linking for you. This will help you with your affiliate relationships and make things easy for you so that you do not need to go in and do everything manually. This will also improve navigation for your readers, and the plugin is completely free. Below is a screenshot of this plugin:

SEO Smart Links

3. All in One SEO Pack

All in One SEO Plugin plugin will also help readers improve their SEO by letting them know what they need to improve and what they have done correctly (much like Yoast). The basic version is free, although the service does offer more advanced, paid versions of the tool. It allows you to insert a custom HTML had tag and is a good compliment to Google Analytics support. Below is an example of what the plugin looks like:

All in one SEO Pack

SEO plugins are typically easy to install and easy to use, so they work great for someone who needs a little bit of help in the SEO department. Knowing how to optimize an article is a great way to make sure that the article is seen time and time again. This is the absolute best situation for an article.

Author Bio

Amanda DiSilvestro is a writer on topics ranging from social media to 401k contribution limits. She writes for an online resource that gives advice on topics including small business loans to small businesses and entrepreneurs for the leading business directory, Business.com.

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How I Get Search Engine Traffic to My Nutrisystem Diet Blog

by Mahesh Kukreja on December 1, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

Traffic is very important, and it is the foundation of every successful blog. It doesn’t matter how great your blog is or how significant your content is, the key to achieving success and making sales on the long-run is to have enough traffic. One thing you need to realize, though, is that the source of the traffic to your blog is more important than the traffic itself. Sometimes, 100 visitors are far better than 10,000 visitors, and that is why it is wise to focus all your traffic generation efforts on sources that deliver great results.

Increase Traffic to your blog or website

Since I know that the quality of the traffic I get to my blog is more important, I have been putting more efforts into optimizing my medifast and nutrisystem blog for the search engines, and the results I’ve been getting so far has been awesome. In this article I will be sharing my top tips on how I get search engine traffic to my nutrisystem diet blog with you.

I Make Sure My Posts are Keyword Focused

One major step I take when it comes to optimizing my nutrisystem and medifast diet blog for the search engines is to make sure each and every one of my blog post is keyword focused. The reason for this is that I see each and every post I write as an investment, and the way I optimize each and every post I write for future traffic will make a huge difference in the kind of results I get with it in the future.

By making sure each and every post you write is keyword focused you will be able to make it easy for the search engines to understand what your post is all about, and as a result increase your search engine rankings easily.

Mind you, I’m not trying to tell you to write keyword-stuffed content, as that will end up backfiring. What I’m trying to tell you is to make sure you don’t pass up any opportunity to use your keywords effectively in your articles; otherwise, you will end up paying for it.

I Put More Attention into My Tags

The next step I take when trying to get search engine traffic to my diet blog is to focus more attention on optimizing my tags for the right keywords. This includes the Meta tags, the title tags, the site description and a lot more. The reality is that these tags matter a lot more than many of us can imagine, but a lot of bloggers these day are underplaying their importance, and as a result end up paying dearly for it.

I Build Quality Backlinks and Write Link-Bait Content

The final, and the most important, step I take to ensure my articles get ranked for the keywords I’m targeting is to build backlinks. Sometimes, the search engines won’t really know what your article is all about until you tell them, and the best way to tell them is by building backlinks. There are several ways to build quality backlinks to your blog. It could be by writing link-bait content, it could be by writing quality guest posts for others, and it could be by utilizing other tactics. It doesn’t matter what your approach is, just make sure you gain as much quality backlinks as possible.

Author Bio

John is an SEO blogger that loves to share his secrets with other bloggers. He also gives people special discounts and coupons for products like Medifast and Nutrisystem on his blog and he provides nutrisystem discount code and medifast coupon code.

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Tips for Creating Quality SEO Content

by Mahesh Kukreja on November 18, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

For folks trying to get into business on the web, SEO is turning into quite a phenomenon. Some SEO actions are almost a necessity for most businesses, websites and blogs to get noticed on the internet, but for many who don’t understand SEO, it seems that search engine optimization may be impossible without big bucks to hire out and outside firm to take care of it.

Quality SEO Content

SEO is indeed hard, but it isn’t impossible for everyday bloggers and webmasters to get a handle on this vital skill. There are plenty of sites with helpful tips and tools for SEO, and these can be great ways to turn SEO beginners into proficient optimizers.
One of the top tips that come up on site after site is to create quality, unique SEO content. A great tip, but it doesn’t get anyone too far if they really don’t understand what this kind of content really is.

There are a lot of things you can do to turn out quality content. The following tips are just a few of the ways you can boost your search rank and get more visitors by creating genuine unique, quality content.

1. Take it easy on the Keywords!

All tip sites talk about how important keywords are, so it is tempting to use a lot of them in your content, but don’t. Focus on one keyword phrase per page and don’t use it too much; you should learn about keyword density before you get started. Spread your keywords out throughout the page. Try to make it natural, and incorporate it in a grammatically correct way as much as you can.

2. Know what unique means

It doesn’t mean that no one else is doing it, but it means that no one else is doing it quite like you. No plagiarism should be found on your site. This includes lifting sentences and phrases from someone else’s content. Even if you cite the source, don’t take more than a few lines to a paragraph maximum from another site.

3. Make it grammatically correct

Sometimes using your keyword phrase more than once or twice requires some linguistic trickery. One or two awkward turns of phrase are forgivable, but a whole article afflicted with errors is unforgivable whether intentionally or by mistake. Either way, too many errors are unreadable for your visitors, and it will also hurt your search ranking.

4. Keep it relevant

The pages on your site should relate to the other pages. The posts in your blog should relate to the other posts. If you are trying to use certain unrelated keywords to sneakily score more visitors, you may be tempted to use unrelated content to slip in those keywords. Don’t do it. This may not mess with your search rank, but your visitors won’t dig it and may not come back.

5. Keep it current

Old news doesn’t make quality content. Tell your visitors something they don’t already know. You can look at old news in a new light, offering new viewpoints or different interpretations, but whatever you do don’t just rehash old hat.

6. Make it valuable

Remember, your content is for your visitors. If it isn’t valuable, why the heck would anyone read it? Valuable content is related to your site’s niche, and, to put it bluntly, it is worth reading. Lots of content can be valuable; valuable content can be entertaining or informative, breaking news or a new look at an old story.

Author Bio

This article is written by Kevin Moor, who also writes for tweakwindows7.net, a site emphasizing on antivirus software.

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Why & How Should You Track Your Website’s Performance?

by Mahesh Kukreja on November 8, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

Most SEO is about getting on the first page on Google and hitting the top spot and then maintain the position for the top ranking keywords. But is ranking enough? Does a top ranking mean an increase in sales? Considering that ranking does not even guarantee traffic would this be the right metric to track when trying to measure performance? Should ranking reports be a part of the success metrics SEO’s provide their clients?

A site may be ranking well for a related search term with a huge search volume. However data may show that it doesn’t provide any visits. On the other hand a keyword that brings in less traffic but if the profit that keyword brings in is significant enough then it is a good keyword.

Tracking Website Performance

Alternately, if a well ranked for keyword cannot provide the visitor landing on the targeted page, with sufficient information or does not provide any conversions, regardless of the traffic it brings in, then it doesn’t matter how much traffic it’s generating; it’s a poor keyword choice. Look for the keywords that are most relevant to what you have to offer and then check the conversion rates. If conversion rates are low, you may want to re-evaluate the marketing spend on such keywords.

Even if the site is ranking well but the description provided in the SERPS (by what is used in the title tags and description tag) is not compelling enough then again the ranking is not worth much as it may not generate enough clicks.

In addition, an increase in other metrics such as time on the site, page views, the time spent browsing on the site would not necessarily mean an increase in sales.

What matters should be the Return on Investment. A campaign that increases site visitors or conversions via ranking but not sales would not be a success as compared to a campaign where the Return On Investment has increased due to the quality of the conversions being better, then the campaign would be considered a success.

So how do you track ROI?

Until and unless you do not track what are your ROIs are, then there is no point in investing $$s in anything. Any kind of marketing campaign, be it SEO, email marketing or social media, investing money in it is waste if one is not tracking its performance, analyzing it that whether it is a success or a failure. Obviously a good ROI indicates a successful campaign. So a constant tracking and analysis of the data gathered is required.

Google Analytics

[Photo via Flickr]

So to make all this easier there are many tools and softwares available to track your campaign’s ROI. Some of them are:

Call tracking – for those who do not use sophisticated software the simplest way would be to ask when an order is placed and trace back to the source.

Campaign tags – There are plenty of ways to make sure that you are tracking your email campaigns accurately, but one of the simplest is using campaign tags in Google Analytics. These allow you to track exactly which campaigns are successful and which aren’t; you can even track right down to which link in an email is used to click through.

CRM or Other Sales Tracking Software – if you plug all the data from Analytics and your call tracker into CRM systems such as Salesforce, Workbooks and Microsoft Dynamics you will be able to track movement of the lead from initiation to its conclusion. You will be able to see an actual conversion rate, rather than the assumed rate you get from Analytics and AdWords.

About the Author

Catherine Jones writes for http://www.markmitsuglendale.com. She enjoys content and writing about the social sphere.

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