How Google Adsense Detects Invalid Clicks?

by Mahesh Kukreja on February 7, 2009

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Hi,

I just came to know how Google Adsense detects invalid clicks. I hope this is the very good information to avoid your Adsense websites from invalid clicks.

IP Address:
If the Adsense click is originated from the same IP Address as the one used for accessing your Adsense account, your account is flagged.

Cookies:
Most home users do not use static IP Address for Internet connection. In most cases just disconnect and reconnect will give you a new IP Address. But don’t forget, Google has set cookies on your computer.

Other Google Services:
Thinking that you are safe just because you do not access your Adsense account? Think again. This time, consider these: Gmail, Google Earth, Google Calendar, Google Search, Google Toolbar, Google Talk, Google Sitemap, Google Desktop, Blogger, and so on, and so on. With the wide range of services they provide, Google can trace the originator of most (or probably almost all) clicks.

Click Pattern 1:
Oh, why this computer / IP address / person is so trigger-click-happy on this particular website but never click on the ads on other sites?

Click Pattern 2:
And why is it that people accessing these sites direct (type-in URL or from bookmark) tend to be very active ad-clickers compared with those referred from search engine or other sites?

Click Pattern 3:
And why the ad-clickers like to hit and run, compared with non ad-clickers that surf a few pages before leaving?

Click-Through-Rate (CTR):
Your CTR may range from 0.5% to 10%, but if it exceeds a certain point (probably around 10%), you are flagged.

Geo-Location:
Used Google Analytics before? Then you should know that Google can trace traffics origin down to the small town. Different IP doesn’t mean much. Unless you site is really targeted to one small geo-point, a high number of clicks from nearby location will get you banned quickly.

Hardware address:
MAC address of the LAN card, modem, and router works almost like a fingerprint. I’m not sure if Google can track this, but probably they do. They have rocket scientist, remember?

Advertisers conversion rate:
Ad click is one thing. But does it bring value to the advertisers? If none of the clicks on your site translate to conversion to the advertiser, you are in trouble. First the Smart-Pricing hits, then your Adsense account disabled.

Search Engine Ranking:
Your website is not indexed on any search engine, not linked by any prominent website, but get consistently high traffic? That sounds like something is in play. Regardless of whether it is an adware-embedded software, spam, trojan clickbot, or intentionally installed click-exchange network, it doesn’t sound right.

Webpage Design:
How about the “click here” or “support us”? Google has the best search engine in the world. Is it really that hard to find those words?

Combo:
Each of these detection methods might seem rather weak. But combine them together, and not many click-fraud can pass-through these filters. Even the smartest clickbot will have a hard time.

In short, it is almost impossible to cheat Adsense in the long term. Instead of spending time, money, and effort trying to outsmart Google.

Please feel free to Post your comments or any of your knowledge abouth this topic.

Happy Blogging.

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February 9, 2009 at 3:25 am
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{ 19 comments… read them below or add one }

jason March 5, 2009 at 3:26 pm

Nice post. Its very informative.

Reply

jason March 5, 2009 at 3:31 pm

I think you really cant cheat on google especially in google adsense. Before they build this program they already know what are the circumtances that people might do to cheat on them. So, before the launch a certain program or services they have also ran a program that can detect to the people who cheat on them.

Reply

Admin March 10, 2009 at 3:32 am

Yeah.. You can’t cheat Google Adsense.. Those people are very smart!

Reply

Rizwan May 4, 2009 at 8:37 am

You make Google sound like a demigod :D I loved the article, it had some information I never knew (the MAC address bit was superb) – but the MAC address can be spoofed.

You are right, all these parameters combined make for a pretty strong algorithm.

Reply

Luis@Make Money Online May 4, 2009 at 10:24 pm

Hi,

This makes you feel some paranoia, well, I guess you can run but you can´t hide from Google. Good points I just stumble them, this could be really effective against the people that still believe in click fraud.

Luis

Reply

Ronak Bhagdev May 22, 2009 at 4:16 am

Yes really nice info. Remember, Google is our grandfather!!

Reply

jAi May 25, 2009 at 9:32 am

Thanks dude .You have given me more than what I expected. I guess Google can target ads based on visitors instead of site content. Check this http://gazolinia.blogspot.com/2009/05/google-adsense-new-targetting-technique.html

Reply

gans May 30, 2009 at 1:04 am

Nice article and great info.. it is really helpful for me!

Reply

Bob June 26, 2009 at 9:07 pm

Great info. I too make money using google, clickbank etc..WE have to extra careful when it comes to google.

Reply

Zee Waqar August 31, 2009 at 2:55 am

This is a great informative warning for those who are involved in such activities. Sooner or later, Google will detect the click fraud ban the id.
Play fair and earn more.

Regards,

Zee

Reply

is-recommended May 14, 2010 at 1:30 pm

halo admin, I feel proud of this chance, okay this is my comment about your post above:
even this post was old, but you make a little bit essential touch, and I agree with this, even though there are lots of system that google never given to others, perhaps this could adding our knowledge regarding this special touch

Reply

jason September 15, 2010 at 9:16 pm

Google is not god. It still have many loopholes.

Reply

Anik March 30, 2011 at 9:34 pm

tnx for ur good information.

Reply

Accounting Explanation May 11, 2011 at 12:44 pm

Really helpful article. It will help others from being banned permanently. Good job.

Reply

Jimmi william May 24, 2011 at 3:54 am

sweet heart let me tell u one thing ” Google is Good But Not That Good ” They r not GOD. i m earning from last 17 months with google and every month i make a good piece of amount (using in-valid activity clicks). and even they r not able to caught me.Many people r bluffing google using their minds :-)

Reply

Riya Bhattacharya December 19, 2011 at 7:57 pm

are you serious ?

Reply

Admin December 19, 2011 at 9:44 pm

I sure am, but Google is much more serious about this matter.

Reply

Robert June 12, 2011 at 4:10 pm

How quickly does adsense tell you of this problem?

Reply

Admin June 12, 2011 at 5:39 pm

Google immediately bans your Adsense account if any illegal click activity occurs.

Reply

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