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4 Tips for Optimizing Your Blog for an International Audience

by Mahesh Kukreja on October 14, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

The Internet is a vast space in which people from all over the world contribute. As a blogger, you probably have a specific audience that is limited by interest in a specific topic. They are likely also from a country or region that is your own. As you look to the future to improve your blog, you will probably also look to expand your audience in terms of numbers as well as diversity. To attract readers from all corners of the globe, however, there are specific things you can do to optimize your blog for an international audience. Here are a few ideas:

International SEO

Write using informal, Standard American English

Even though many throughout the world use British English as the standard, on the web, Standard American English is more popular. Writing using correct grammar and syntax will enable you to reach a wider audience who can easily read your blog. In other words, the key to drawing an international audience is writing correctly but informally to optimize general readability.

Offer translation tools

Although English is considered the ultimate “international” language, there are various Internet users who aren’t able to speak English but can still benefit from your blog. To reach this portion of the population, place translation tools on your blog so that it can easily be translated. Not sure how that works? Check out this Six Revisions article that shows you different ways to embed translation solutions within your blog.

Post new items at different times

If you post a new item at the same time every time you upload new content, you are catering only to a specific audience within your time zone. Think about the different countries and areas that you are beginning to get web traffic from and post new items at a time when they are just starting their day, or at least when they are awake.

Write about topics that are relevant to different countries

If you live in, say, America, you probably focus all your blog entries on events that are occurring within American borders. However, for someone living in, for example, India, your material may not be relevant at all to that segment of the population. To widen the scope of your audience, cover news that occurs in different parts of the world. For example, if you have a tech blog, write a blog post about a new gadget that was recently released in Europe.

Expanding your audience abroad is certainly no easy task, but once you set up your blog such that you’ll attract more international readers, word will spread quickly. You’d be surprised by how a few simple tweaks can give your blog a global presence.

Author Bio

Alvina Lopez is a freelance writer and blog junkie, who blogs about accredited online colleges. She welcomes your comments at her email id: alvina.lopez at gmail dot com.

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5 Simple Ways to Attract Advertisers to Your Blog

by Mahesh Kukreja on September 20, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

The purpose of all bloggers is to make money online and advertisements are the main source of income for many bloggers. But the question arises how to attract the advertisers to your blog as the competition is increasing day by day. There are some advertising centers that make it easy to find ads relevant to the content of your blog. But one can earn even much more by getting direct ads. So to attract advertisers for your blog you need to do some optimization.

Blog Advertisement

Following are five simple ways to attract advertisers for your site.

Advertise With Us!

You can have a banner advertisement that says “Advertise with us” on your blog. This banner can be placed at the top bar or on side bar of the blog.  You should also clearly mention the advertisement rates on it. Rates should be set according to the impressions of that ad, like more revenue for the ads placed on the top of the page and less for the bottom ones. A special page can also be made on the blog that gives all the information regarding your blog niche, page rank, traffic, Alexa rank, rates for advertisements and payment mode. This will help to attract more customers and provide all the information to them at one place.

Be Clear About Your Blog’s Niche

Blog niche plays an important role to attract people to place ads on your page. Advertisers always buy an ad place on your blog if they find it beneficial for them. Most of them try to find such sites or blog whose content or topic is relevant to the information they want to convey through their ad. So try to concentrate on your site niche to attract more advertisers.

Improve Blog Traffic

After the site niche, traffic matters a lot. Advertisers attract to the sites having a lot of traffic. If you have a popular niche blog but are not getting good traffic then it is worthless. Your blog should get enough number of visitors per day to attract the advertisers.

Social networking sites like Twitter, Stumbleupon, Reddit help you to get more traffic to your blog posts. Make sure the articles are interesting so that human readers actually come to your blog.

Guest post on other related blogs. This will help you to get more targeted traffic.

Improve Website Rank in Search Engines

Search engines ranking also play an important part for any website to attract people to place their ads on it. For e.g. a website whose Google page rank is high and Alexa rank is less, is considered good. But mainly the advertisers get more attracted towards sites who have a good home page rank and also rank well on all the major search engines. So work towards the optimization of your website which in terms of results in top rankings and improve the chances of getting more advertisers soon.

Good search engine rankings can be achieved by applying simple SEO strategies.

  • Do some keyword research and use proper density of keywords in your blog posts
  • Adopt proper methods of Image Optimization by using the “alt” tag
  • Build good backlinks. This helps you to achieve a higher page rank for your posts
  • Make sure to use H1 & H2 tags at appropriate places in the post

Have a Good Blog Design

Most of the advertisers get attracted towards the blog which has  a professional layout or a design. So try to make your blog look more professional. Choose some professional themes of blue, gray or white combination. Make the look of the blog more appealing.

If you’re a web designer then you can design the blog theme yourself. Else, you can hire a professional web design company to do the work for you. You can also use framework themes like Thesis for your blog. Thesis theme has easy options for customizing the layout and blog design. And there are lots of tutorials available online which help you with customizing Thesis.

Author Bio:

Roberta Smith writes for http://www.whichvoip.com. Check the site to get comparison and reviews of leading voip providers and voip phone services.

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SEO – Why it’s so important for your blog

by Mahesh Kukreja on July 29, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

It’s quite strange that bloggers, of all people, can be utterly illiterate about internet protocols, particularly SEO. “Search Engine Optimization” is actually a very good description of the basic role of SEO for anyone online. SEO is how the internet operates. It’s also critical that bloggers appreciate the value of SEO to their work. There are uncounted millions of blogs, and most of them don’t seem to have realized that blogs must get rankings to succeed.

SEO for Blogs

SEO fundamentals

There’s one basic equation which adequately defines the importance of SEO to bloggers:

No SEO = No blog

SEO is designed to provide results for search requests. Most people online find sites and blogs through searches or links related to searches. Blogs, which can be otherwise lost on websites with only a few tags (out of sometimes thousands for the website, let alone the rest of the net) as their only information for search engines, need an SEO profile to exist at all.

Another basic equation:

Relevance is the key to search engine rankings

Forget anything you’ve ever heard about gimmicks for getting search engine rankings. It’s no longer 1995, and Web 2.0 has long since moved on from the theory that tags can replace the criteria modern search engines use to rank sites. Search engine use algorithms to assign values to searches, and the simple fact is that the site on top of any search is the most relevant to the search criteria.

Your blog should be literally stuffed full of relevant materials for searches in your area of blogging. If you blog about gardening, your blog should have a whole range of materials and links related to gardening. (Compare that approach to a tag like “roses”, and you’ll see why search engines get so fussy.)

Defining your SEO profile

To set up your SEO for your blog, you really need to do some careful thinking:

  • What specific terms best describe your blog?
  • What SEO terms and phrases describe your subject matter?
  • Do you have any unique terms and/ or materials which you use for your blog?
  • Are you in a niche market where particular terms are extremely relevant?

Not difficult, but as you can see, there are some great opportunities for leaving things out of your SEO, too. You really will need to go through your blog materials and pin down your best terms.

Links

Keywords and links, the more relevant to your content the better, are the best possible SEO forms for keywords and key phrases. This also applies to external links to your blog on other sites. These are called “backlinks”, and they’re particularly effective if well targeted on other sites in the same field. They’re proof positive to search engines of relevance, and therefore do help your rankings.

Search Engine Optimization isn’t difficult. If you put in the effort to get it right, it will repay you with a lot of hits on your blog. It’s not hard to keep your SEO up to a good working level on blogs, either. Just make sure that you don’t leave out new materials or forget to include the SEO values and links with them. It really is that simple.

[Image via Flickr]

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How To Make Money on the Internet – Back to Basics

by Mahesh Kukreja on April 24, 2011

I have been thinking to write this post from a couple of days, but I didn’t have much time to compile all the basic ways to make money online. Today it’s Sunday and I got couple of hours, so I am writing this post. This post is basically for newbies who come on the Internet to make some bucks. I’ll try to cover most basic ways to make money online. If I leave out something, please help me by commenting below ;)

Make Money Online

I’ve been on the Internet since I was 11 years old and have been finding ways to make fortune since then.. So let’s start. Basically every geek on the Internet wants to make money online by doing something. I won’t go in very details, just a basic introduction to everything..

1. Make a Blog/Forum/Website:

Many young enthusiasts are coming on the Internet these days to start a blog or forum of their own. This is basically the most easiest way to make money online. If you don’t want to bother about domain name, you can get a blogger account, or a WordPress.com account. These services allow you to freely start a blog. Softwares like WordPress are available if you want to host your own blog with custom domain name.

You must choose a niche before you think about blogging. This step is important, as you must know what you’ll be writing about on your blog. Various niches include Technology, Health & Fitness, Marketing, Fashion, Sports, etc.. So, choose your niche wisely. Look out what you’re interested in and write about that.

You can also start a discussion forum if you want others to participate more interactively.. Softwares like Invision Power Board and vBulletin are paid forum softwares, while phpBB is the freely available version.

Now next step is to monetize your website. Newbies mostly go for Google Adsense, Chitika, Infolinks, etc.. Get approved by them and place ad codes on your website.

You can improve traffic to your website by social bookmarking (Facebook, Twitter, StumbleUpon), doing a little SEO, etc..

2. Affiliate Marketing:

Affiliate marketing is marketing about the products related to your niche. Commission Junction and ClickBank help you to sell digital products on your site and pay you the commission. Wide range of digital products are available. Amazon Inc’s Associate system lets you sell their products. In turn, they give pay you commission for the products which you help to sell. Lots of other sites are available, in different niches, for affiliate marketing.

3. Selling goods online:

If you have a business in your locality and want to bring it online, sites like eBay and Amazon can help you do so. Firstly, you list up your products online, then interested buyers can bid/buy your products. You get paid via PayPal or directly to your bank accounts.

4. Earn the Freelancer way:

A freelancer is somebody who is self-employed and is not committed to a particular employer long term.

-Wikipedia

A freelancer works according to his needs. Freelancers can work in the following fields:

  • Web Designing
  • Software Coding
  • Game Development
  • Logo Designing
  • SEO Optimization
  • Content Writing

You can find freelancing jobs via web. Here are the posts which have compiled a list of sites which offer freelancing jobs:

  1. The Monster List of Freelancing Job Sites
  2. Best 11 Freelance Sites
  3. List of Freelance Sites

You can also find jobs on Webmaster forums like DigitalPoint.

5. Earn By Tweeting:

If you’re a Tweet-a-holic, this is a good news for you. You can make money by tweeting for any of the following ventures:

But, you’ll need quality followers for that, Spam doesn’t work.

6. Other Ways:

Other ways to make money online include:

  • writing eBooks
  • becoming a hosting & domain reseller
  • selling direct advertisement on your website
  • designing and selling web templates or scripts
  • selling Stock Photos at sites like iStockPhoto
  • become a security expert and get paid for fixing vulnerabilities on people’s websites
  • etc..

A Few Last Words:

These are some of the ways to make money on the Internet. But, you’ll have to remain persistent and need to work honestly. You’re not going to earn just like that. There’s a lot of competition in every field. Thousands and thousands of blogs with same niche are present on the Internet. You need to make your blog outstanding. Similarly, lot of people work in the same filed of freelancing or sell similar items. You need to have patience in each and every field. Time is the answer to everything. Nothing happens at the first instance. So, don’t lose hope and keep working smartly.

If you have any other ways or blog posts related to this topic, please share them below..

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