Posts tagged as:

Facebook

4 Facebook Marketing Tactics You Might Not Know About

by Mahesh Kukreja on February 1, 2012

This is a guest post! If you want to write for us, check out the Guest Post section.

So you consider that you have been able to figure out Facebook apps fully? You have your company’s fan page with several different customized tabs set up; you have initiated an Ad campaign through it, and all of your popular products and services are visible on the site along with the LIKE button already integrated. Well Well Well, this all related Facebook stuff is just a cinch! Yes you are right about it, it is all extremely easy to make use of, what you else you could do in this regard? Are there any other means that you can make use of while using the Facebook’s portal to market your products and services to more than 500 million active users?

Facebook Marketing Techniques

[Photo via Flickr]

In this piece, I am going to provide you with information on 4 considerable Facebook marketing tactics that you might not be aware of until now. There are many people who are certainly not aware of these new Facebook marketing features and they are exceedingly useful in making your marketing and promotional more effective and successful. I am not making a claim here that no one knows about these techniques, people do know but the number is pretty low as some are already making use of them. The important question here is, are you doing so? In case not, then shouldn’t you be the one? Let me provide you with some details on these 4 Facebook marketing techniques you might not be aware of, but now you will be.

Facebook Insights For Your Site

Yes you have read it all right. I am pretty certain that you have been able see the insights related to your Facebook fan page, but did get ever get to know that you can make use of this particular feature even for your Internet site? This happens to be one of the best means via which you can acquire relevant information about relevant people who are sharing from your portal, Likes, user demographic and a lot more.

First and foremost, it is exceedingly easy to set up. You just need to follow some vital steps and then you will be able to set up within your website. Once you have been able to set it, you will be able to see all of your pages, and relevant data that Facebook will provide you regarding your site.

Comments on Facebook

Honestly, I have been pretty much skeptical regarding why someone would prefer making use of the Facebook comments? This problem was resolved the moment I got to notice the difference it can make. Once you have integrated this app into your Internet site, you will be able to receive comments from everyone visiting the website. The possibilities with Facebook comments feature are just indefinite.

Listing Local Businesses

In case you are running a local business or a small business owner, you may already have come across the random pages shown over Facebook. These are the pages that are created by Facebook automatically. Initially people found them pretty annoying, but later on they realized it usability and how they can make use of it for their own advantage.

Once you have created your own business page, you can link it with Facebook. Facebook will be acquiring updated information about all kind of locations, which also includes cities and other regions. In short, the opportunities available via this feature are immeasurable.

Facepile

You may not know the name of this app, but I am sure you must have seen it before. Facepile is nothing else but a useful plug-in which displays the photos of your friends as long as you are signed via your Facebook account who Like a particular site you are on.

Taking a step ahead, you can switch Facepile to a conversion page. This is certainly going to enhance the possibilities to a great deal.

Here you go with 4 vital Facebook marketing tactics that you might have not been aware of. Figuring out such hidden gems is certainly a great experience especially when they are just there and staring at your face to be picked up.

Author Bio

I am Nadine Myrick from Testcertify Looking for Testcertify exam assistance? Let’s take benefit of Testcertify self-paced IBM Certification training material and clear your IT certification on first try.

Other posts by

Incoming search terms:

  • microsoft windows pro office 2010
  • windows pro 2010
  • go daddy girl danica patrick
  • 4 facebook marketing tactics you migh not know about
  • fanpage facepile
  • لباس صورتي

{ 1 comment }

A Social Media Case Study: How Did ‘Why This Kolaveri Di’ Go Viral? And What Can You Learn About Marketing?

by Mahesh Kukreja on December 13, 2011

‘Why this Kolaveri Di’ is a Tamil-English song written & sung by actor Dhanush (Rajinikanth’s son-in-law). It is one of the songs to be featured in the movie ’3′ set to be released in 2012. A rough version of the song was leaked on YouTube on 31st October, 2011. The leaked lyrics were also posted on social media sites including Facebook & Twitter.

Why This Kolaveri Di

The leaked song & lyrics were going viral among users on Facebook & Twitter. Sony Music India was quick to capitalize on the leak and planned well to turn it into a marketing advantage.

Some Stats about Kolaveri Di

Here are some amazing stats of the Kolaveri song:

  • Sony Music India released Why This Kolveri Di on YouTube on 16th November, 2011. Since then the video has received more than 20 million views, more than 168k likes and more than 84k comments (as of 12th December, 2011)
  • During the launch period of the video, #Kolaveri hashtag was trending on Twitter India for more than 3 continuous days
  • The video has been shared on Facebook by more than 1.4 million users worldwide.  More than 1.8 million users have liked it & it has also received more than 1.1 million commentsKolaver Di - Facebook Stats
  • Indian Celebrities, including Amitabh Bachchan, Anand Mahindra, Salman Rushdie, Madhavan, Shreya Ghoshal, Trisha & more, appreciated & tweeted about the song on Twitter
  • On 21st November, 2011, Kolaveri became the ‘most searched video’ on YouTube
  • The popularity of the song was reported by international media like BBC & Time Magazine
  • Airtel India reported that Kolaveri Di was downloaded more than 200k times in 18 days of launch
  • Indian Institute of Managements (IIMs), the top B-schools in India, conducted studies to figure out the virality of the video
  • Kolaveri Di became the first Tamil song to be featured on MTV India & radio stations across India
  • The song was also featured on a radio station in US
  • It received Gold Award by YouTube

How did Kolaveri Di go Viral?

Soon after the song was leaked, Sony Music India wanted to make the most of the advantage. Jack in the Box is the digital agency responsible for making the video go viral. According to NinjaMagic.in, the company aimed to market the video on YouTube, Facebook & Twitter.

Let’s first talk about how the company managed to market the video on Facebook. Sony Music India’s South page has about 200k fans. And most of them are Tamils. So, posting about the video on Facebook page attracted viewers, comments, likes & shares. In turn, YouTube views of the video started going up.

Kolaveri Di - Google Trends

Honestly at first, when I started noticing that people were sharing the video on Facebook, I didn’t know about the song & I thought it must be in Tamil language, which is not of my type. I felt like ‘Why are these people going crap over the video?’ Almost everyone was sharing the video as their status updates. And I said, That’s enough! I’ll have to watch the video to find out why the people are going crazy.

And that was the moment. When I heard the Tamil-English (Tanglish) lyrics and the cool beats, I too liked the song.

Ok, now let’s talk about how the video was marketed on Twitter. The marketers of John in the Box created #whythiskolaveridi hashtag and started posting quirky lines like “Iceland has not heard #whythiskolaveridi”, “Not called for 2 days #whythiskolaveridi”, etc., with the YouTube link to the video. This intrigued people on twitter who didn’t understand what Kolaveri di meant. So these people started asking questions & clicking the YouTube link.

After the video went viral on Twitter, users were talking about Kolaveri Di via #Kolaveri hashtag. The topic trended for more than3 days on Twitter India. Even today people are tweeting about this song.

Soon the song gained popularity from South India to the whole of India and then across the world.

What can you learn about Social Media Marketing from Kolaveri Di?

You need to define your social media marketing strategy properly. When you’ve a Facebook fan page which is liked by thousands of targeted users, your content/articles will be viewed by those. Sure your website will get more clicks. But, this is not enough. These readers should automatically share your content with their social friends. These readers should subscribe to your newsletters. These readers should buy your products.

This brings us to the main thing that is important, i.e. Content. If Kolaveri di wouldn’t have funny lyrics & cool beats, there would have been a very few shares & likes. Why did the song get so many likes & shares on Facebook? Heck, because of the content. Remember if the content is good, you don’t need to market it. It’ll market itself.

Sure content is not enough. You must advertise the content strategically. Like for example, using free Facebook advertisement. With Facebook advertising, you can advertise your website or products to other users. But you must take care to manage the ads properly. Managing Facebook ads with traditional Facebook APIs can be tedious & time consuming. Rather using a 3rd party advertisement tool like keybrokersocial can help you to get most out of your money. You can create hundreds of ads and targeting combinations in minutes. Keybroker Social also allows you to assess your campaign performance and make changes to your ads in real time. Keybroker Social allows you to focus on your business goals and efficiently create powerful social advertising.

Now, to make your content go viral on Twitter, you need to get targeted followers, just like you need to get targeted likes on your Facebook pages. Sharing the content on Twitter is super easy. Just click the Retweet button and your followers will see what you shared. Twitter allows only 140 characters in the tweets. So you must make proper use of these 140 characters to market your followers. Use your creativity to write the content that fits well in 140 characters.

Twitter lets you advertise via Promoted Tweets. I see promoted tweets every now and then. During movie releases, gadget releases or any special occasions, companies market/promote using Promoted Tweets.

Even if you don’t want to spend on marketing your content, you can get good amount of visits by engaging with your followers & friends. And after you’ve gained enough attention from online social media, offline social media will also follow your story.

People love to see interesting videos. YouTube is gaining much popularity due to video marketing. A video or image is far better than a textual content. A video helps people to understand any topic more clearly than a text can do. So, if you’re into video marketing or video blogging, make sure your videos are interesting. Make sure they tell something unique about a topic.

That’s all folks! If I have missed anything or if you’ve any suggestions, please feel free to tell below.

Other posts by

Incoming search terms:

  • kolaveri di case study
  • why this kolaveri di case study
  • how did kolaveri di go viral
  • Case Study on Kolaveri Di
  • kolaveri case study
  • kolaveri di marketing strategy
  • KOLAVERI DI MARKETING case study
  • • social networking/viral marketing strategies : case study on kolaveri pdf
  • why did kolaveri went viral
  • why did kolaveri di go viral

Related Posts
Related Websites

{ 0 comments }

4 Ways Social Media Can Extend Your Business Beyond The Office

by Mahesh Kukreja on December 8, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

At last count, over 800 million people actively use Facebook alone every day, and probably millions more more are catching up on blogs, reading the latest Tweets, and getting connected on LinkedIn. Consumers are shopping more at their home computers, using advice from reviews and social networks to make purchasing decisions.

Social Media

[Photo via Flickr]

Social media marketing can be intimidating to the novice, but you don’t have to do everything at once; look over your options and decide which one(s) seems like a reasonable place to start. Here are 4 ways you can extend your business by meeting your customers where they are (online).

Build & Communicate With Your Community On Facebook

When the iconic social networking site rose to popularity in 2004, most businesses likely saw it as a threat to productivity more than a marketing tool. Today, the average user is connected to 80 pages, groups, and events, which has been a great motivation for businesses to encourage Facebook use, even including it in job positions. Business pages allow you to stay connected with your network and customers on a community level, so keep content friendly, personable, and relevant to your audience. The occasional coupon or special doesn’t hurt, either.

Update Your Followers With With The Latest On Twitter

Twitter operates differently than Facebook, encouraging short, frequently-updated bursts of information. With Twitter, current is key—in order to make it on your followers’ feeds, you have to post when they are most likely to be reading it—midweek and in the afternoon (Eastern Time Zone), and at least once per hour, according to research by KISSmetrics. Don’t forget to follow and interact with others, retweeting interesting content and thanking anyone for mentioning your business.

Network With Other Professionals On LinkedIn

Take an e-stroll around LinkedIn and you’ll find a more business-to-business oriented environment. Unlike the other social media tools discussed, you primarily represent yourself as a professional rather than your business as a whole. Connect with other businesses and acquire public recommendations from other LinkedIn members that have worked with you. Word of mouth is as powerful as it ever was, and a few testimonials go a long way. On the flipside, you can use LinkedIn to connect with businesses that might be of service to you.

Position Yourself As An Expert By Blogging

Every type business can be blogged about; what does yours have to say? If you haven’t invested time in a blog, you should. This social media tool can be successful with updates only every few days, and it has some great marketing benefits. Rather than using it as a “sales tool,” use your blog as a sort of industry publication, positioning yourself as an expert in your field by posting relevant, useful content for your audience. Remember, readers are looking for information that is useful to them; that means an automotive repair shop should post maintenance tips, a salon should post tutorials for great hairstyles, etc.

While these are four of the more popular social networking tools, there are certainly other frontrunners, like the growing Google+. What social networking tools are you planning to try, and which ones have made a difference in your business?

Author Bio

David Ching is a marketing strategist for EQA Office furniture, a San Francisco based office furniture retailer. EQA offers office furniture including office chairs, cubicles, conference tables, workstations and receptionist desks.

Other posts by

Incoming search terms:

  • business e-mail marketing guest post OR Become a Contributor OR Contribute OR write for us OR guest author OR submit an article OR Want to write for * OR guest write OR Submit Post OR Content OR Want to write a guest post OR “This is a guest post by
  • email marketing social media metrics write for us|become a contributor|contribute|write for us|guest post

Related Posts
Related Websites

{ 1 comment }

4 Ways to Migrate Facebook Photos to Google Plus in Minutes

by Mahesh Kukreja on August 25, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

One of the main advantage and most liked feature of Facebook is photo sharing. In facebook we can share thousand of images with are friends. It even has the option of tagging friends in the images.

A new entrant Google+ is emerging on social media front which has managed to have millions of registered users with it and 100% out of them are facebook users for long time. Google+ popularity is increasing day by day, like people use to access their facebook accounts daily now they are also adding new friends to their Google Circles also. Now if you wish to share all your images which are already present on facebook with your Google+ connection: then below are four ways which will help you copy all your facebook albums to your Google+ profile.

1. Backup your Facebook data manually

This is the most basic way to import your Facebook photos without any application or extension. Login to your Facebook account and go to Account Setings > Download Your Information. Next, click on the download button and it will start processing your request. Once you click on the download button, it will show you a notification that the processing may take time depending on the data in your facebook account.

Backup your Facebook Data manually

You’ll get a confirmation email regarding your request which contains download link to your data. Click on the link in the email and verify using your Facebook password. Once the file is downloaded, unzip it and locate the folder named “Photos”. Now, just login to your Google+ account and upload the photos.

2. Pick&Zip

Pick&Zip is a totally free backup online tool that will allow you downloading photos from Facebook in a single zip file. To use this tool, head over to picknzip.com and click the button which says “Login with Facebook”.

Pick&Zip

Once you click the login button, it will ask you to Authorize the application by clicking the Allow button. After clicking Allow, you will will get an option of selecting photos from Facebook. You can choose the photos you have been tagged, your group photos (if you’re the Admin) or your entire Facebook album which also includes pictures posted on the wall and your profile pictures. (Note: The photos are downloadable in HD.)

Once you have downloaded the zip file with all the photos onto your computer, unzip the files. Click on Photos tab in Google+ and you can either drag and drop or upload from computer.

3. Move Your Photos – Chrome Extension

There is an extension for Google Chrome which will helps to move all your Facebook images to Picasa which later can be shared on your Google+ profile. Download the extension plugin Move Your Photos and install it on your Chrome browser. After installation an icon appear in top right corner of the chrome browser. Login to your facebook account and click on the icon.

Move Your Photos

All your facebook albums will be visible with the option of select. You have the option to deselect the photos which you do not want to share or move to Google+. After the selection just click on the upload button, this will move all the selected images to your Google+ profile in minutes.

4. Fotolink – Facebook App

Fotolink lets you backup your photos in a zip archive. This is a great tool for backing up your Facebook photos. Once you have the zip archive, you can upload the photos to Google+. This app also allows you to save all your Friends’ photos. (Note: This must not be done without permission!)

Fotolink

To use Fotolink, visit the Fotolink Facebook App page and click “Go to App”. You will have to give the access permissions to the app. Then, you’ll see all the Facebook Photo Albums on the left side of the app. Click the “Photo Accounts” tab above. Select the Picasa Service from there and login with your Picasa ID (Note: If you don’t have one, create one. It’s free!). You can see your Picasa Albums on the left side of the app. Select the Albums from Facebook and paste them to your Picasa Account. You can see all you albums in Google+ Picasa Album.

About the author

Catherine Jones writes for http://www.toyotaplace.com. She enjoys content and writing about the social sphere.

Other posts by

Incoming search terms:

  • copy facebook data from 4s
  • Www Mahesha Photos
  • www mahesh photes
  • www mahesh nem thim photos com
  • upload facebook archive to google plus
  • upload facebook archive to google
  • share mahesh pics on facebook
  • i see all mahesh in facebook
  • how to copy a facebook album to google plus
  • facebook migrate photo albums new user

Related Posts
Related Websites

{ 0 comments }

← Previous Entries