by Admin on January 19, 2009
Welcome back!
White Hat SEO techniques are those techniques used to build and promote a website which are above board, honest and right, play within the rules and try to follow all the search engine guidelines.
Google ranks pages on a scale of 0-10 with 10 being the highest.
So its not just about the amount of links it’s also about the importance of those links – you could get hundreds of links on zero or low ranked pages, which have content that has no relation to your keywords, this may help your website crawl up search engine result pages for some keywords, but you could achieve a much better result with just a handful of high quality links on websites which are related to yours.
Website Promotion – The First Step:
You don’t need to submit your website to any of the main search engines or the bulk of the other search engines.. Because it’s just a waste of time, if your website has a handful of incoming links from other websites then any search engine will naturally index your site after finding it from these links. However you can get indexed in search engines within 24 hours! Yes that’s correct.
1 Link on any page ranked 5 or more – spidered and indexed within 24 hours.
2 links on any page ranked 4 or more – 48 hours.
4 Links on any page ranked 3 or more – 96 hours.
White Hat SEO Techniques:
Using White Hat SEO techniques to get ranked in SERPS involves :
1) Building a website with unique content and images.
2) Trading links fairly.
3) Getting your website listed in directories or on other websites with related content.
Let us see the techniques in detail.
1) Building a website with unique content and images.
Unique content is content found only on one website, the bigger your website is (the more unique content you have), then the higher it will rank in SERPS and the more traffic you will get because you have many text keywords which can match search engine queries. You will also naturally have many internal hyperlinking keywords.
2) Trading links fairly.
This means making your link exchange with other websites that have the same or a similar theme to yours. It also involves regularly checking the links to ensure both parties are adhering to the deal and that the site you are trading with is not cheating on reciprocal links.
Cheating on reciprocal links can mean making a lowly link exchange into a lucrative one-way link. There are a number of ways Black Hat webmasters use to do this. White Hat webmasters should also be aware of these techniques as they are more than likely being used against them.
3) Getting your website listed in directories or on other websites with related content.
Getting other websites to link to you, without you reciprocating the link is much more important. You can submit your link to your signature in forums, directories which don’t cheat you, your friends’ websites, Obviously if you have stuff which is free, or funny or entertaining, or your website is very useful or informative then other surfers may link to your site.
Using white hat SEO does not involve buying links of any form. Buying links is now considered by Google as a violation of their guidelines and an attempt to manipulate SERPS. So basically this means that if you buy any links at all which are HTML links direct to your website then you are in violation of Googles guidelines.
Links purchased for advertising should be designated as such. This can be done in several ways, such as: Adding a rel=”nofollow” attribute to the <a> tag..
Hope this will surely help you. If you have any questions, please leave a comment below.
-Mahesh.
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by Admin on November 27, 2008
For all open source Lovers,
Red Hat Fedora 10 Linux is out with major improvements!
The Red Hat-sponsored Fedora Project on Tuesday released Fedora 10, the latest version of the free Linux-based operating system, with a wide range of improvements in areas such as virtualization management, networking, boot time and security.
The release also bundles in OpenOffice 3.0, the most recent edition of the open-source productivity suite.
The new virtualization features include the ability to manage virtual hosts and storage remotely, which should appeal to network administrators with fragmented teams. “These features combine to make administration of remote hosts much easier, even in cases where direct physical access is limited or non-existent,” the Fedora Team said in a recent blog post on Red Hat’s Web site.
Users can now also share their Internet connection with others, and Fedora 10 can also start up faster, thanks to a new graphical boot system dubbed Plymouth.
Security improvements include the addition of SecTool, an auditing and detection kit.
Red Hat has also enhanced PackageKit, a software installation and updating system that debuted in Fedora 9.
“In Fedora 10, PackageKit now detects when the user opens an audio or video media file, and offers to search for codecs used to play that file,” the Fedora Team said in a blog post. “With the user’s authorization, it searches all the software repositories configured on the Fedora 10 system, installs what is needed, and the media begins to play.” Down the road, this capability will be extended to areas like fonts and applications.
In addition, Fedora 10 has a revamped audio system that uses less power; support for “a vast array” of Webcams; improved printing capabilities; and “support for more hardware than any other operating system.”
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by Admin on November 12, 2008
Note: This post is not to teach you something wrong but to make you aware about the Black Hat SEO process so that you can report the websites doing it. 
Black Hat search engine optimization is usually defined as techniques that are used to get higher search rankings in an unethical manner. Either by tricking visitors or search engine spiders.
The most common forms of black hat seo are:
Keyword stuffing: Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.
Invisible text: Quite a few cheap sites use this tactic, which involves making keywords to be the same color as the background, so readers can’t see the massive amounts of keywords, but search engine spiders can.
Doorway pages: These are pages that regular visitors cannot see, but search engine spiders can. They are used to trick the search engines so that the site gets a higher ranking. Not only do they go against the rules, but they also hurt the visitor’s experience. Who wants to see a site stuffed with keywords?
Cloaking: Its a deceptive method used to cheat search engines in order to rank well for certain keywords. A user identified as search engine is shown a specifically prepared and optimized website with only purpose to rank well for desired keywords. If a user is not a search engine they are presented with the “real” websites content which is often spammy and of lesser quality.
Cloaking is also used to trick users to visit websites based on their description in search engines. For example a user searching for a particular product could click on a website in search engine due to its description and title. The site in question will not be the one described in SERP’s. It can be totally different or irrelevant.
RSS Spamming: I recently noticed more and more people using their RSS feed in comments instead of their blog’s URL. What that does is tricks people into subscribing to your feed when they only wanted to visit your blog By doing so people don’t realize they can get their IP black listed from any site in a click. So don’t try it, it’s rude.
Does Black Hat SEO Work?
Yes is it does but only temporally. Eventually the search engine spiders catch on and your site can get permanently banned from search results. It might look like a good idea to the novice but it hurts your site and its credibility on the long run.
Why is Black Hat Unfair?
Black hat practices do not not follow the rules and regulations of search engines. Black hat tricks spiders and users into clicking and viewing content with poor quality or content. This in turn leads to a poor user experience, what Google is striving to avoid. Lets keep the web a fun place filled with useful information.
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