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5 Reasons Aside From SEO That Link Building is Valuable

by Mahesh Kukreja on May 6, 2011

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Link Building is a strategy that does more than increase rank with search engine spiders, it attracts visitors. Maintaining quality content helps retain them. Good linking tactics also result in increased sales for sites that offer a product or service. There are already many reliable SEO services solutions available in market which can help you building backlinks. This post explores five reasons a successful linking strategy is important, aside from SEO benefits.

Link Building

1. Getting a site indexed

Obviously this is the first step for SEO, but being indexed serves more than one purpose. An indexed site shows up in search results, generating more page views. If the site’s content is of sufficient quality, and updated often with fresh content, visitors will spread the word about the site. Returning visitors can become paying customers for sites that engage in eCommerce.

2. Fraternizing

Visitors tend to frequent interactive sites, and interactivity is a boon for retaining visitors who enjoy discussion or debate. Some visitors wish to experience content and keep their opinions about that content to themselves, but many more are decidedly social creatures for whom expression is a must. Giving visitors the chance to interact with each other as they would face to face is a good way to generate buzz about a site, have visitors become site members, and have those members invite other visitors to join.

3. “Do-follow” and “No-Follow”

“Do-follow” blogs, as opposed to “no-follow” blogs, generate more traffic. The “do-follow” blogs encourage visitors to leave a URL or two within their comments. Allowing visitors to post links to outside content directly results in greater visibility to such a site. Search engines are blind to content quality; they navigate via links. While true that having more links increases site visibility to the public at large, remember that quality links are vastly more important than the quantity of links. Moderation of links left by visitors is a good idea, as trolls will link to websites of questionable nature given the chance, and that can turn away finicky visitors. The bottom line? Allowing visitors to link to resources they trust when engaging in debate or explaining themselves is a good thing.

4. Increased sales

Take a look at the highest rated eCommerce sites and you will find they allow patrons to interact with each other on some level, providing a space for discussion about products or services. They also have other aspects in common that are worth looking into. Nielson releases data on a regular basis about top websites’ conversion rates. The data is definitely worth a look.

5. Guest Post

Article submission with permanent inbound links from quality sites results in increased site traffic. Some sites get along just fine without paying the pros to implement a killer link strategy, using natural white hat tactics like article prism, link wheel, link baiting, and article submission. The latter is a guaranteed method of increasing traffic. Submitting high quality articles to high ranking sites that back link to one of your pages adds more value to your site.

Sites should be indexed, if they aren’t already, so more searchers can find them. People are social creatures and enjoy discussion, so give them the freedom to express their views. Use “do-follow” blogs so that search engine spiders will see outbound links and further increase your site’s visibility to the general public. For sites that engage in eCommerce, web masters should take a look at the Nielson data for the top sites in a certain genre to help stir ideas about what aspects of a site can be improved. Finally, article submission to quality sites is conducive to generating solid, permanent inbound links, again increasing visibility.

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How important is the TITLE for SEO

by Mahesh Kukreja on March 27, 2009

The <title> element is THE most important on-page signal that Google considers in their ranking algorithm. I typically try to have pages focused on one targeted keyword phrase… but I will include 2 or 3 keyword phrases if they are closely related and slight variations of one another.

I always put the most important phrase at the begining of the <title>, then the 2nd and 3rd most important phrase, if applicable. Typically the deeper you drill into the site, the fewer the phrases that appear in my <titles> because the focus of the pages get more and more specific, moving from head terms to long tail to longer tail terms. So my <title> elements get more and more specific.

The <h1> element is the 2nd most important on-page factor that influences Google’s ranking algorithm. It’s a good strategy to include in the <h1> the most important keyword phrase (or a slight variation) from your <title> element. Use an <h1> on every page… Don’t waste this opportunity to reinforce your targeted keyword phrase from the <title>.

The <h2> element is the 3rd most important on-page factor. I typically have my pages broken up into little sections or components. I give each of these an <h2> element. Since there are typically 4,5,6 or more of these per page, I use them to reinforce not only the most important keyword phrase in the <title> but also the 2nd and 3rd keyword phrase from the <title>. I try to use all of the <title> keyword phrases as well as variations (different conjugations of verbs from title, singular vs. plural, etc.)

I try to work the most important keyword phrase from the <title> into my page name, so that my URL is keyword rich. But do it in such a way that the URL does not look spammy.

Picking good <title>, <h1>, <h2>,… elements can go a LONG way towards making a page rank. Unfortunately, on-page SEO alone will usually not lead to great rankings even for less competitive terms… You need inbound links, preferably from relevant pages, but definitely with the major keyword phrase(s) or variations of the keyword phrase(s) as the link text to take you the rest of the way to the finish line.

If you have any other suggestions, please comment below.

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