Posts tagged as:

improve

How Can Social Media Improve Your Business and ROI?

by josh on March 15, 2011

This is a guest post! If you want to write for us, Contact using the Contact Me form.

Social media is offering support to craft a new era in the business engagement and transparency, building up both new opportunities and challenges. Time has gone when the organizations could trust on flashy ad campaigns or carefully written press releases to interact with their target audience, most often to make an attempt that convince people that the services or products offered by them are with the best in quality and most affordable in the field. Now, in the time of social media, the terms have changed from the root, and people demand a transparent and more honest relationship with the organizations with which they are planning make deals.

Social Media

Following are the major impacts of social media on businesses.

The motto has changed

  • From “Try to Sell” to “Make new Connections”

The meaning of the word “customer relationships” has radically changed from “trying to sell” to “Trying to make new connections” with customers, companies are using various means like Twitter and Facebook to socially communicate with people. Now, their aim is less about “SELL” and more to “ENGAGE” — and the result of such engagement make people feel much comfortable making business deals with these companies.

  • From “Big Business Campaign” to “Small Posts”

By using sites like Twitter and Facebook, we all have our own publishing network, and businesses have begun to realize that rather than spending bunch of dollars on ad campaigns, small posts can be more effective as people will share such kind of experiences on the social media sites.

In the past, it took a big amount of time to share our best or worst experience with a company. Today, we can make it done within a moment by posting it on social media sites like Facebook or Twitter.

All companies must have employee policies, and there is a thing as bad press for sure, but if you look at the most famous companies of the social media’s era, you will generally find those which give freedom to their employees to be themselves. The target should no longer be to make a polished and controlled image that people tries to reinforce, but rather to provide employees the means necessary to be human beings that can put a friendly face on the corporation.

  • At last, once which was “Hard to Reach” has changed to “Available for Everyone and Everywhere”

About Author

Josh is an internet marketing professional having 5 years of experience in digital marketing. Josh working with web application development company VITEB and have published various articles on web technology around the web.

Incoming search terms:

  • social
  • social Media
  • MEDIA
  • social people
  • picture of social
  • social relationships
  • الاعلام
  • social image
  • transparent relationship
  • impacts of media

Related Posts
Related Websites

{ 0 comments }

Google to improve Search Results

by Mahesh Kukreja on May 13, 2009

Google is about to add more features to its already dominant Internet search engine — and some of the changes could give Web surfers less reason to click through to other sites. That scenario might upset the creators of the material highlighted in Google’s results.

For instance, one of Google’s new tools will assemble the work of other Web sites into a spreadsheet-style format.

Unlike Google’s traditional search results, the spreadsheet experiment, called “Google Squared,” doesn’t simply show a set of Web links related to a search request. Instead, it fishes through Google’s massive database to organize pertinent facts and other content in rows and columns.

In a Tuesday demonstration that was webcast, Google showed how a search request made about small dogs through the Squared tool will display pictures next to extensive descriptions about different breeds, on Google’s own site. The content was imported from other Internet destinations.

The Squared results show where the information originated, so people can still quickly go to the original source, said Marissa Mayer, Google’s vice president of search products. She emphasized Google is trying to keep its millions of users happy by helping them make more “informed clicks.”

Google already is under attack by newspaper publishers who contend the company unfairly profits by showing headlines and story snippets pulled from their sites. Mountain View, Calif.-based Google maintains that its practices adhere to copyright laws and that it provides ways for newspapers to block their content from being indexed by its search engine.

Other revisions coming to Google will include more details, or “snippets,” posted under Web links in the search results. And there will be new options that will enable users to confine the results to a specific time period or category, such as product reviews.

The changes are expected to roll out in phases during the next few weeks.

Although Google sells ads all over the Web, the company rakes in its largest profits when people click on the marketing messages that appear alongside its search results. That is one reason Google is still trying to widen its lead in Internet search, even though it already processes nearly two-thirds of all U.S. queries, according to comScore Inc.

Even as it has laid off workers, cut back perquisites and closed unpopular services to help boost its profits during the recession, Google has vowed to keep investing in research and development.

“We are always striving for the ideal or perfect search engine,” Mayer said. She believes Google is about 90 percent toward its objective, but expects the final 10 percent to be the most difficult.

Other posts by


Related Posts
Related Websites

{ 2 comments }