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How To Optimize Your Website For Greater Speed

by Mahesh Kukreja on May 13, 2011

The Google Search Quality Team announced that website speed is a ranking factor in April 2010. When it comes to optimizing a website for speed, the shortcuts, hacks and tricks are plenty. To get the most from a site, using the following five quality tips together will indefinitely result in a measurable performance boost. From image compression, HTML comments, Ruby on Rails web hosting options, script tags, URLs and more, this article will discuss how these five topics work together to provide the fastest speed for website readers and browsers.

Optimize Website Speed

Image optimization

Optimized image files reduce page size, in some cases by as much as 50%. When images are set to display at 320×320, use images scaled to that size, not larger ones. Removing a few images altogether boosts speed also. Each image used should have its dpi resolution lowered if possible. Images necessary to a site can be optimized and compressed further by reducing PNGs, stripping JPEG metadata, and stripping excessive pixels across frames in an animated GIF. The free online smush.it lossless compression tool does all the work. Simply paste links to your images (each image 1MB or less), and download the compressed results.

Ruby on Rails (RoR)

Ruby on Rails, a web application framework heavily based on Ruby programming language, hit the ground running, introducing a performance boosting bytecode VM. If you need more than a handful of editing tools, like fast JavaScript effects and dynamically draggable elements, RoR is a choice worth considering. The code adheres to convention, and is human-readable. DreamHost is a popular RoR hosting provider. According to a comparison at RailsHosting.org, DreamHost boasts the best uptime, Rails apps run quickly with FastCGI, and their professional staff seem to genuinely enjoy what they do.

HTML comments and script tags

Two quick tips are removing HTML comments altogether, and placing script tags at the end of a page. These two steps are not for everyone. Some choose to keep their code commented, which is fine; but removing comments equals a smaller page, further reducing load times. Why would someone place script tags at the end of a page? Downloading scripts halts pipelining. Positioning tags at the end of the page ensures other page elements load first.

Communicating URLs to the server

Terminate with forward slashes any URLs linking to directories. Instead of letting the server take time to solve for the unknown, this tells the server it is loading a directory. This does not result in a dramatic increase, but it is constructive to use every millisecond of speed available.

Reducing real and perceived load times

Websites can increase speed by using a content delivery network (CDN) that is nearer the website’s visitors. CDNs use the bandwidth of all client computers in the network, eliminating the bottlenecks experienced when visitors try to access images, objects, or files. CDNs are free, commercial, or commercial P2P.

It behooves us to not only boost search rank, but to also greet visitors with fast-loading pages. The goal is a reduction in the number of pages that must load. Where possible, reductions should be made to JavaScript and CSS files. Loaded near the end of the page, JavaScript allows a visitor’s browser to pipeline the rest of the page elements.

JavaScript and CSS files can be combined, comments and whitespace excised, and several HTTP requests merged into one. Free online tools such as the W3 Total Cache make this process a cinch. The WordPress description of the W3 Total Cache states that one benefit of using the tool is a 10x improvement in overall site performance, a very noticeable speed increase.

A quick recap: Optimize and compress images as much as possible, remove HTML comments, and position scripts at the end of a page. Use a RoR host if appropriate, tell your server when it is loading a URL that links to a directory, and get those HTTP requests under control. Site speed is a necessary part of good visitor experience, and the benefits far outweigh the minimal time invested to implement these strategies.

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Google PageRank Update – January 2011

by Mahesh Kukreja on January 22, 2011

After major PageRank update in April 2010, Google has updated PageRank for all major websites this month.

Google PageRank Update - January 2011

My blog has the same PageRank as before, i.e. 3. Did your site/blog had a change in the PageRank? You can comment below to share your views.

Here are a few posts that will help you to build backlinks and increase your PageRank. Also, to check the pagerank for your site, visit this site.

Links and SEO

5 Linking Mistakes You Should Avoid

How To Create Quality Backlinks – Get TONS More Traffic

What is a 3-Way Link Exchange?

What is Google PageRank (PR) And How Can I Increase Pagerank?

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7 Surefire Ways To Increase Your Traffic

by Mahesh Kukreja on May 17, 2009

If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in this very competitive business world, you should always be a step ahead of your competitors.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success these search engine advertising methods have reaped rewards for so many companies. Lots of sites feature these advertising systems and many have signed on to reap the benefits. Do not be left up behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your site’s traffic. When one site features another site’s link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you find a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

If you have any other tips, you can share by commenting below!

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10 Do’s And Don’ts To Increase Your RSS Count!

by Mahesh Kukreja on December 10, 2008

These days RSS count became the important factor to decide the popularity of the Blogs.You can’t deny that right? Yes, We have to agree to the fact anyway :) . But why this became the deciding factor now. Ha that’s just because think for a second, what would be in your mind when you see a 10k RSS count blog and 100 count blog. Good got the answer right?

Gold RSS Icon

[Image Source: psdGraphics]

We can’t imagine the count how many blogs coming to web daily. Apart from normal(search engine) visitors, each and every blogger is subscribing and following one or the other blog for sure. This is how the chain goes and pushes RSS factor up and up. So, we need to go with the market and for that we need certain respectable counts on our blogs.

Everything is fine but, How to push the count up? And what are Do’s and Don’ts around this? Today we are going around all about RSS, Tips to increase, Do’s and Don’ts. Here we Go…

Do’s: These are the basic/startup tips which you can follow to increase your count to certain extent.

  1. Offer easy and handy subscribe forms on all the pages of your blog
  2. Remind your first time visitors to subscribe, by offering form at start/end of your article
  3. Put a single and effective word beside subscription form saying “Subscription is free and it won’t cost/disturb you in anyway”
  4. Explain your visitors about benefits they get by subscribing
  5. Be active on blogging by posting consistently or daily
  6. Say thanks and ask your each and every commenter to subscribe to your feeds.
  7. Run some contests and offer prizes to your random subscribers and Offer a full feed
  8. Develop and post a privacy policy for your Web site.
  9. Ask your friends/colleagues to subscribe and refer to their contacts too
  10. Monitor your feedburner weekly and take corrective action toward ‘unverified’ and ‘Inactive’ subscribers.

Don’ts: These are the basic/startup things which you shouldn’t do to keep live in blogosphere and to get more count on your chicklet.

  1. Don’t disturb people by subscribing their mail ids intentionally and ask them to verify the link
  2. Don’t gamble the count with Photoshop or by any means
  3. Don’t take rest for too many days with out posting
  4. Don’t use pop-ups asking to subscribe to feeds or email newsletter with Aweber
  5. Don’t hide/remove the unsubscribe option. Allow users to unsubscribe when don’t want the service
  6. Your subscribers mail id list is an asset that only you can use; do not sell or rent it
  7. Personally Don’t email your subscribers asking to do some favor. This will decrease your status
  8. Don’t ask people to donate bucks until you have a non-profit and useful blog
  9. Don’t offer the books download for subscribing unless they are own/written by you
  10. Don’t mail and ask the reasons to people unsubscribed from your list

This is all about the RSS and Story around it :) Hope you enjoyed the article. Make sure you subscribe to my feeds to receive like this more.

Happy Blogging.

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