Posts tagged as:

Keywords

How Can You Improve Your Website’s Google Authority?

by Mahesh Kukreja on August 22, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

What does it mean when someone says my site needs authority on Google to be listed higher?

If you’re with an SEO company, or have an SEO individual looking after your site’s SEO, chances are you will have heard the phrases “build authority on Google”, “your site’s authority in Google’s” eyes, or even something like “these keywords will help to build authority for your site on Google”. But, you might also be confused as to what this means, and why this is relevant to your campaign.

Build Google Authority

The main purpose behind SEO is to get your site listed on Google. However, depending on your site’s topic or business area, there could be anywhere between 1000 to a million websites all competing for those ten places on the first page of Google. There is no reason why your site shouldn’t be there, but sometimes there can be factors that prevent your site from being on the first of Google. This doesn’t always have to be the case, but when it comes to some sites, there is a process that needs to be followed to get you there.

What factors are preventing my site from being seen as an authority?

There are several factors that can affect your listing.

The age of the domain

If your domain is brand new or even just a few months old and your competitors site has been around for a few years, then the older site is likely to be listed higher first. This is due to the fact that it has been around longer, and therefore had time to focus on building its strategies around particular keywords. It has also had time to demonstrate to Google the relevance of their site to their keywords, and that they are a trusted source when it comes to these keywords.

The popularity of keywords and content

Having content just for the sake of having content is a no-no when it comes to building authority with Google. Anything poorly constructed or spammed with keywords will be apparent to Google, and this will be looked upon unfavorably. The latest Panda algorithm changes focus on content, and the benefits of writing well constructed, useful content that is relevant to your site and beneficial for your users goes a long way when it comes to authority.

Keep your site updated

Use your expertise of your topic to generate new content and pages for your site. However, make sure that it is relevant and useful, and demonstrates a benefit to visitors of your site. Updating your site keeps Google coming back to see what is new, and is an excellent way to demonstrate that your site is a valuable source of information.

High quality links

While links are declining in popularity, there are some types of links that can still be of benefit. High quality links from sites such as governing bodies or authorities for a particular industry can be of benefit, as there are often added for free.

Conclusion

Ultimately, it is worthwhile remembering that SEO can take a few months to start being effective, and that white-hat techniques are the best way to achieve results. Remember, even a site that is now a few years older than yours and with more authority had to start somewhere, so there is every chance that one day your site will be in the position.

Author Bio

Angela likes the potential that SEO can bring to businesses, and enjoys writing articles that answers questions and discusses possibilities.

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Why To Choose Product Reviews as a Blogging Niche?

by Mahesh Kukreja on May 7, 2011

This is a guest post! If you want to write for us, Contact using the Contact Me form.

Venturing in to blogging is not a serious issue these days; you can be a regular blogger by updating blogs about your general ideas. When you review a product, it automatically gives you more traffic because knowingly or unknowingly you are hitting the main aspect of main keyword search in search engine. Once your blog starts appearing in the search engine results you will automatically get more traffic and new readers.

There is a larger community on Internet, which is constantly searching for product reviews to know more about the product before buying them, Writing blogs on product reviews and selecting a niche occasionally for your blog will make sure that you develop necessary skills required to become a product review blogger. This will give you an opportunity where companies with various products will approach you to write a bog about their products and will provide increased traffic to your blog for getting ideas about their products.

Product Reviews

Why To Choose Product Reviews for Blogging?

The first question which will arise after reading this post is that, Why you want to choose product review as your blog niche. However, there are some of the basics related to this topic, to understand.

  • This is Useful and Quality Blog Content

    • Whenever you get traffic for these kinds of blogs then readers want your assistance in understanding that product. They want to find out your ideas and your opinions about the product. You just have to help them by providing content, which can be helpful for them to take decisions in buying them or to get a new product. Your content should cover all the aspects, which will give a fair idea about the product. State the pros and cons of that product as if you have already used it or you have tested it. Detailed study of product is necessary to review any product and make sure that there are many reviews available for the same product so you should sound different, genuine and more appealing which will confirm the revisit of your new reader.

  • Search Engine Ranking

    • By writing product reviews, you are targeting all the short and long strings of keyword usage. Instead of regular phrases, you make it search engine friendly with your different style. As your blog gets richer in keyword use, it will automatically be search engine friendly. In addition, product reviews will make sure that this completely new traffic will look upon your blogs as a source of information.

  • Increasing your Blog revenue

    • “Often honest reviews are lot better than glorified advertisements”. You can provide a link to these products and set up a code to purchase these products online form your site which will make sure that you get more revenues piling up for your product review blogs.

Sarvesh  is a professional copywriter and reviews different products like profit siege, a money making product developed by paypal former employee Steven Rounds and auto content cash, an auto blogging software capable of generating monthly passive income.

[Image Credit: Flickr]

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Keywords & Their Importance

by Mahesh Kukreja on January 5, 2009

This post is about Keywords, What are they & their importance in SEO.

A keyword is basically a word that someone uses to search for products and information on the Internet. Keywords make it possible for you to market your products on the web. There are many different ways to do keyword research. There are also a multitude of keyword research tools out there. There are a lot of good free keyword tools out there and there are also better ones that you can buy. The free ones will give you a list of keywords, Some will give you competition and search volume. The keyword tools you buy will do a lot more for you but you can get by with the free ones for a while.

So how do keywords work? Say you want to find out some information on dog training. You type dog training into the search bar of your favorite search engine and hit submit and you will have hundreds or thousands of pages come up on dog training. Remember this as a marketer, most people will go through no more than 2 pages of search results. There could be a real gem 4, 5, or 10 pages back but the webmaster did not know what he was doing and didn’t optimize his pages properly for the keywords he was targeting. If he was targeting dog training and optimized his pages for that keyword he will never even get close to the first or second page because that keyword is too broad. If he was targeting a word such as field training Labrador Retrievers he would stand a much better chance of getting on page 1 or 2.

That word may even be too broad. Your goal is to get in the #1 spot of Google. 75% of all web searches go through Google so you want to get indexed there as high in the results as you can. Keyword research may sound hard but it isn’t! Practice makes perfect and remember: Google is your friend!

Keyword research and optimization isn’t very difficult to master. There is more to keyword research than what we could go over in this post. Make sure you pick the right keywords and use them in your pages and make your content and keywords relevant and you should be OK.

Happy Blogging.

-Mahesh.

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