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If you are responsible for marketing a business, then you no doubt understand the importance of having a strong Internet presence. One of the most efficient ways of developing that presence is to maintain a Twitter account. Twitter allows you to communicate with your customers regularly, and in real time. It also allows your customers to communicate with you. Many business owners find that, once they really get into the social networking scene, keeping up with the fast-paced world of tweets can be a job all in itself. Fortunately, there are a number of tools you can use to make the most of your Twitter account, without committing to a full-time job tweeting. Here are five Twitter management programs every business should consider:
CoTweet
CoTweet combines several business-centric tools into one interface. It allows multiple users to tweet for a singular Twitter account, allows you to add up to six Twitter accounts for your business, monitors keywords and trending topics related to your business, and more.
HootSuite
HootSuite provides a suite of applications that provide you the ability to assign several users to one Twitter account, several Twitter accounts to one business, or multiple editors to a Twitter account’s users. Additionally, HootSuite provides a means of integrating with Ping.fm and AdSense, and allows for the scheduling of future tweets.
Buddy Media’s Twitter Management System
Buddy Media’s Twitter Management System allows advertisers to monitor affiliated Twitter accounts in order to record and analyze data related to marketing campaigns. This tool is great if advertising accounts for any part of your revenue.
Search.Twitter.com
Twitter Search is a tool that is built in to Twitter, and is extremely helpful for discovering who is talking about your business and what they are talking about, as well as for finding people who are interested in things related to your business. Simply type in a search term and you’ll have a whole list of people you can reach out to with word of your business.
TweetDeck
TweetDeck is a desktop application that includes many tools for helping you manage and make the most of your Twitter account. Twitter moves so quickly that it can be hard to stay on top of trending topics, tweets and feedback. TweetDeck’s interface allows you to organize all of your Twitter information as you want it, so that you can see what you need to see with a glance, as opposed to an investigation.
Conclusion
There is a lot Twitter can do for your business. But it may also seem that there is a lot you must do for Twitter if you want it to work for your business. Take advantage of these Twitter management programs and get the best Twitter has to offer without letting it get the best of you.
About the Author
DD Girl loves social media and strives to integrate it into both her business and personal life. She enjoys finding tools she can use on the Blackberry phones she enjoys using most.
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