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Marketing

4 Facebook Marketing Tactics You Might Not Know About

by Mahesh Kukreja on February 1, 2012

in Facebook

This is a guest post! If you want to write for us, check out the Guest Post section.

So you consider that you have been able to figure out Facebook apps fully? You have your company’s fan page with several different customized tabs set up; you have initiated an Ad campaign through it, and all of your popular products and services are visible on the site along with the LIKE button already integrated. Well Well Well, this all related Facebook stuff is just a cinch! Yes you are right about it, it is all extremely easy to make use of, what you else you could do in this regard? Are there any other means that you can make use of while using the Facebook’s portal to market your products and services to more than 500 million active users?

Facebook Marketing Techniques

[Photo via Flickr]

In this piece, I am going to provide you with information on 4 considerable Facebook marketing tactics that you might not be aware of until now. There are many people who are certainly not aware of these new Facebook marketing features and they are exceedingly useful in making your marketing and promotional more effective and successful. I am not making a claim here that no one knows about these techniques, people do know but the number is pretty low as some are already making use of them. The important question here is, are you doing so? In case not, then shouldn’t you be the one? Let me provide you with some details on these 4 Facebook marketing techniques you might not be aware of, but now you will be.

Facebook Insights For Your Site

Yes you have read it all right. I am pretty certain that you have been able see the insights related to your Facebook fan page, but did get ever get to know that you can make use of this particular feature even for your Internet site? This happens to be one of the best means via which you can acquire relevant information about relevant people who are sharing from your portal, Likes, user demographic and a lot more.

First and foremost, it is exceedingly easy to set up. You just need to follow some vital steps and then you will be able to set up within your website. Once you have been able to set it, you will be able to see all of your pages, and relevant data that Facebook will provide you regarding your site.

Comments on Facebook

Honestly, I have been pretty much skeptical regarding why someone would prefer making use of the Facebook comments? This problem was resolved the moment I got to notice the difference it can make. Once you have integrated this app into your Internet site, you will be able to receive comments from everyone visiting the website. The possibilities with Facebook comments feature are just indefinite.

Listing Local Businesses

In case you are running a local business or a small business owner, you may already have come across the random pages shown over Facebook. These are the pages that are created by Facebook automatically. Initially people found them pretty annoying, but later on they realized it usability and how they can make use of it for their own advantage.

Once you have created your own business page, you can link it with Facebook. Facebook will be acquiring updated information about all kind of locations, which also includes cities and other regions. In short, the opportunities available via this feature are immeasurable.

Facepile

You may not know the name of this app, but I am sure you must have seen it before. Facepile is nothing else but a useful plug-in which displays the photos of your friends as long as you are signed via your Facebook account who Like a particular site you are on.

Taking a step ahead, you can switch Facepile to a conversion page. This is certainly going to enhance the possibilities to a great deal.

Here you go with 4 vital Facebook marketing tactics that you might have not been aware of. Figuring out such hidden gems is certainly a great experience especially when they are just there and staring at your face to be picked up.

Author Bio

I am Nadine Myrick from Testcertify Looking for Testcertify exam assistance? Let’s take benefit of Testcertify self-paced IBM Certification training material and clear your IT certification on first try.

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Making the Connection between QR Codes and Marketing

by Mahesh Kukreja on January 29, 2012

in Marketing,Webmaster Tutorials

This is a guest post! If you want to write for us, check out the Guest Post section.

More and more users are turning to high end mobile technology, taking advantage of the advanced features and functionality available with smart phones. In response to this shift, companies shift towards creative uses of marketing in order to reach their customers. One particular technology that has an increasing presence in marketing is QR codes.

QR Code

5 Creative Uses of QR Codes

A QR code is a type of barcode that is used to store encrypted data. Traditionally used for tracking and ticketing, QR codes have been increasingly seen in marketing endeavors. The following five examples are creative marketing campaigns that utilize QR codes:

Museums and Historical Areas

Museums, art galleries and other historical sites are finding creative ways to mix the new with the old. By placing QR codes next to paintings and statues, tech-savvy art patrons can quickly access more information on the work of art. QR codes can also give visitors an audio and visual tour, further enhancing user experience.

Retail Labels

QR codes are relatively small, rarely exceeding more than several inches in size. Therefore, many businesses and companies have placed QR codes on labels, on a variety of products. Aside from providing information, retail stores can connect QR codes to social media buttons and multimedia, further expanding customer experience. From clothing to bottles, coffee cups to e-commerce goods, QR codes can be applied nearly anywhere.

Promotions and Free Offers

The word “free” sends a signal to any customer, causing them to flock to the business in question. Therefore, embedding promotions and free offers in a QR codes is an extremely effective way to market the business and brand. One example is to place a QR code in an advertisement or an exclusive email, offering free content to the first several hundred who access the code. This particular use of QR codes is versatile, and can be utilized by a wide range of companies and businesses.

Scavenger Hunts

Similar to the above, a giveaway or prize at the end of a contest is an opportunity for businesses to market to customers. QR codes work particularly well with scavenger hunts, and motivate customers to travel and visit places they normally would not go. Examples of QR codes in scavenger hunts take place in multiple retail stores or in viral marketing campaigns. Scavenger hunts can be a great way to engage and interact with customers.

URL access

One of the main advantages of the QR code is its accessibility; instead of relying on pen and paper, customers can simply scan the QR code to gain access to information. Businesses can utilize this feature in a variety of ways, such as displaying QR codes on storefronts, billboards and ads. By causing the QR code to redirect to a website, businesses can prolong customer experience.

At the moment, QR codes are limited by whether the user possesses a smart phone or some sort of QR scanning technology. However, as more and more users adopt smart phones, the marketing potential of QR codes will continue to rise.

Author Bio

Rachel Hyun Kim is a writer on topics ranging from background checks to payroll services. She writes for an online resource that gives advice on topics including telemarketing services for small business owners and entrepreneurs at Resource Nation.

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How To Market Your Business/Website using Google Plus?

by Mahesh Kukreja on January 12, 2012

in Google

This is a guest post! If you want to write for us, check out the Guest Post section.

Google Plus may be the new social networking site on the block, but since it went public, it has been steadily gaining more users everyday. Business owners were skeptical at first as to whether they should begin marketing their business on the site, wondering if it would be worth their time and effort. However, marketers are now discovering that there is a growing market on Google Plus.

Google Plus Marketing

[via Flickr]

If you want to learn more about marketing your site on Google plus, here are some key tips you should know.

Create a page

Like Facebook, you can create a page for your business on Google Plus. The feature was recently added, and marketers have been taking advantage of the feature since it was introduced. When you make your own Google plus page, make sure you include any information that is important or relevant, such as website address, product information, company biography and various photos. You want to give your customers as much information on every outlet as possible.

Use Google tools

People often compare Google Plus with Facebook. However, though the sites are similar in use, Google has some key tools that Facebook has not improved upon. For example, the hangout tool allows users to start a group video chat. Facebook also has a video chat feature, but it is not as prominent as Google’s.

Start a chat with core customers or peers and discover what they think about your company. Interact with them and gain their trust. Start a Q&A session. Hold a video conference. Use the hangout tool for various purposes.

Accumulate +1s

Unlike Facebook “likes,” plus 1s’ effect extends beyond the Google Plus site. Being owned by Google, Plus 1s within the social networking site extends to search results as well. Therefore, accumulating Plus 1s on Google plus for your business can help its page rank in the Google search engine. This is especially for local business owners. Google admits that over 70 percent of all search activity is locally related. Getting plus 1s for your business will undoubtedly help your local search campaign.

Conclusion

If you utilize these specific tips, then you will do well with Google Plus marketing. Of course, you should also incorporate other marketing methods that are common place for social networking sites, such as interaction and engagement. You never want to leave your customer hanging in this regard.

Author Bio

Joe markets his website using google plus, so he speaks from experience. He currently operates a junk car removal company in San Diego, you can learn more about Joe here.

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Marketing and Brand Promotion via Tumblr

by Mahesh Kukreja on October 24, 2011

in Marketing,Social Media

This is a guest post! If you want to write for us, check out the Guest Post section.

Tumblr has become an important blogging platform and has surpassed WordPress with more than 29 million blogs and millions of posts each day. It has become too important and we can ignore it if you are doing an online promotion and branding campaign.

Tumblr

[Photo via Flickr]

Some tips on helping you use Tumblr are mentioned here.

Tumblr should be used as an add on to original content

Due to its nature, Tumblr can serve as a repository of digital information. You can post content by others on your own and this can be used to create a databank for all things related to your industry. This should be complemented by original content and businesses can use this as an add-on to their websites and wordpress blogs.

You should like and comment on the content posted by others in your space

When someone posts content, you can like it or comment on it. This provides you with a link at the bottom and users can visit your page from that link. If you comment or repost the post, it is promoted virally and you get exposure and traffic.

This also promotes relationships and builds the network.

Post a link to your original post

When you write a new post, include a link that confirms you as a source. When this content is reposted, you get links and exposure and it has a compounding effect on the brand promotions.

Tag your Posts

Always provide relevant tags to your posts so that they are indexed and can be found when searched. This helps in social marketing and people can find you on the basis of tags.

Focus on themes while creating the blog

When creating a blog, focus on a theme. This creative venture can be used to post funny and humorous content which entertains. Entertaining content always has an audience.

Post quotes from your content on the website or blog

You can post short notes or quotes from your original content available elsewhere. This repost will increase the visibility of that post and people will ultimately visits the source and that is the idea. A new untapped audience helps.

About the Author

Catherine Jones writes for http://www.markmitsuglendale.com/. She enjoys content and writing about the social sphere.

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