At Google’s Search Conference in San Francisco’s Museum of Modern Art, Google made a new launch.. Google just launched Instant Search.

Here are the benefits of Google’s Instant Search:

1. Google Instant can save 2-5 seconds per search

2. Predictions can help you guide what you’re exactly looking for. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

3. You get instant results as soon as you start typing a keyword. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

Google Instant isn’t yet available for mobile, but the plan is to release it soon.

Also, check out Google’s official page for Instant Search for more FAQ’s.

Here are 2 videos which help you to get a better understanding about Google’s Instant Search:

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Google released the next edition of Google Search to the public. There’s a navigation bar on the left hand side.

While we are constantly rolling out small changes and updates, today’s changes showcase the latest evolutions in our search technology, making it easier than ever to find exactly what you’re looking for.

-Official Google Blog

Also the homepage has new Google logo and change in fonts:

Search for a product, like “Levi’s jeans,” and the left side of the page will offer links to maps and Google’s comparison shopping engine.

For some searches, Google will also show a link to its “Wonder Wheel,” which users previously had to click a few times to find. That feature, which the company introduced last spring at its Searchology conference, offers a visual representation of related searches.

-The New York Times

The new interface has been launched globally in 37 languages. Google is also launching the mobile version concurrently for English interfaces in the United States.

Happy Searching.

-Mahesh.

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Microsoft Corp’s new Bing search engine gained U.S. market share in its first month in operation but still trails dominant rival Google Inc, according to data released on Wednesday.

Bing, launched on June 3 but available to some users a few days earlier, took 8.23 percent of U.S. Web searches in June, up from 7.81 percent for Microsoft search just prior to its rollout and 7.21 percent in April, said Internet data firm StatCounter.

Google lost share slightly, dipping to 78.48 percent from 78.72 percent before Bing. Yahoo Inc, the perennial No. 2 in the market, rose to 11.04 percent from 10.99 percent.

Bing’s share peaked in the first week of June at 9.21 percent, falling away in the middle two weeks before coming back at 8.45 percent in the last week of June.

The results may give heart to Microsoft, which is investing heavily in its loss-making online services business and is refusing to cede the market to Google.

“At first sight, a 1 percent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing but the underlying trend appears positive,” StatCounter Chief Executive Adohan Cullen said in a statement.

The world’s largest software company may yet strike an online search partnership with Yahoo to make itself a credible competitor, but talk of such a deal has quietened down.

StatCounter, based in Dublin, says its data are based on 4 billion pageloads per month monitored through a network of websites. Other data research firms such as comScore are not expected to release figures on Bing’s share until mid-July.

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Hi Folks,

I just checked @bing and found out that Microsoft’s new Search Engine Bing is live.

We already had the idea that Microsoft was about to release a new Search Engine!

Formerly known as Kumo, Bing, which should become available worldwide by June 3, is Microsoft’s latest attempt to steal market share away from Google. According to Microsoft, Bing, while providing a good general search experience, wants to focus on providing an especially good user experience in four verticals: making a purchase decision, planning a trip, researching a health condition, and finding a local business.

For the most part, Bing’s interface resembles that of today’s Live Search, with a large ‘cover image’ on the front page that surrounds the search box. The major difference in the user interface is the addition of guided searches in the left sidebar, though Microsoft says that the real changes are under the hood. The company argues that it can bring a new approach to Internet search by providing a richer, easier, and more organized search experience.

Here are some screenshots:

So, go on and try the new Search Engine :p

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Microsoft Corp. is rolling out a redesigned search site in the coming days and hopes it will lure more Web surfers than the two most recent incarnations, Live Search and MSN Search.

The new site, Bing, adds touches intended to make everyday Web searching a little less haphazard. Bing also tries to make it easier for people to buy things, book travel and find credible health information.

History has not been kind to even the best search innovators. Many companies, including Amazon.com Inc. and IAC/InterActiveCorp., and startups like Hakia, ChaCha and Cuil have tried to improve on the basic “10 blue links” format of search results, but Google has so far been unstoppable.

Microsoft’s last effort, Live Search, failed to catch on in part because the software maker didn’t do much to promote it. Marketing is no guarantee of success — IAC heavily advertised makeovers of Ask.com only to never see the site breach the top three. But this time, Microsoft appears to be taking no chances. Ad Age reported Microsoft plans to spend as much as $100 million on advertising Bing.

Redmond, Wash.-based Microsoft has been stuck in third place behind Google Inc. and Yahoo Inc. for years. Its share of U.S. search queries was 8.2 percent in April, according to the most recent data from the research group comScore Inc. Google was used for 64.2 percent of queries, and Yahoo’s share totaled 20.4 percent.

The numbers are important. Google’s sales — $4.7 billion in the first quarter — are tied to its search dominance, because companies will pay to reach a wider audience. Microsoft, by contrast, posted a quarterly loss in its online advertising business.

“We want to do better,” Microsoft CEO Steve Ballmer said Thursday at The Wall Street Journal’s D: All Things Digital conference in Carlsbad, Calif.

“There are times in our history where we’ve felt a little bit like Rocky,” he continued, referring to the fictional underdog boxer. “It takes persistence. You don’t always get thing right.”

When asked why Microsoft chose “Bing,” he said, “The name is short, it’s easy to say, it works globally.”

To mount a credible challenge to Google, Microsoft tried taking over Yahoo last year. But after Yahoo rebuffed its $47.5 billion offer, Microsoft turned its attention to improving its own Live Search.

Some of Bing’s features showed up on a Microsoft blog in March, when the new site was known as “Kumo.” The most obvious difference is a bar of links running down the left-hand side of Bing search results pages. Some searches — especially ones for celebrities or travel destinations — yield a bunch of links to help narrow results into categories. For pro athletes, it might offer links for statistics and highlights. For Thailand, categories include weather and real estate.

Bing also lists related search terms on the left, not at the bottom of the page like Google does. It keeps track of recent searches even if the user isn’t signed in to a Windows Live account, and gives people a way to e-mail links from that search history or post them on Facebook.

For some types of queries, Microsoft is positioning Bing as a destination rather than a quick gateway to other sites. For airfare searches, Bing produces results from Farecast, a travel-comparison startup Microsoft acquired last year. Microsoft is still working out some bugs, so for now users have to know a few tricks for it to work consistently. A search using airport codes, such as “SEA to SAN,” brings up ticket prices and links to see more, but “Seattle to San Diego” turns up news stories about the cities.

Shopping with Bing can yield an Amazon.com-like experience, with ways to narrow results by price, brand and the availability of free shipping, without leaving the search page.

Bing also tries to guide searchers to trustworthy information about medical conditions. Type in “chicken pox” or “tendinitis,” and the first result is a Mayo Clinic article. (Google’s top result for chicken pox comes from kidshealth.org; for tendinitis, it shows a Wikipedia link.)

Microsoft isn’t banking beating Google, said Mike Nichols, a general manager in the search group. But Microsoft does want to transform its also-ran search image.

“We want to capture a unique position in consumers’ minds. They need to know why is it that they should use this product,” Nichols said in an interview. “As opposed to saying, we’re a new search engine, we do everything a little bit better than the other guys.”

Matt Rosoff, an analyst for the independent research group Directions on Microsoft, said he thinks Microsoft’s search results are usually on par with Google’s, and he appreciates the new features.

Combined with the extensive ad campaign, Microsoft has a chance to increase its share, he said, but “I have to wonder whether users are really crying out for a new search engine.”

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Microsoft Corp is likely to show a new version of its Internet search engine publicly for the first time next week, the Wall Street Journal said, citing people familiar with the matter.

The software giant has been testing a new version of the service internally under the name of Kumo.com and it may become part of the firm’s attempt to catch up with Internet search leaders Google and Yahoo.

Microsoft has hired JWT, a unit of WPP Plc, to develop an advertising campaign for the product, the paper said, citing people familiar with the matter. The search engine is expected to be unveiled at the “D: All Things Digital” conference.

Microsoft was not immediately available for comment.

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Google is about to add more features to its already dominant Internet search engine — and some of the changes could give Web surfers less reason to click through to other sites. That scenario might upset the creators of the material highlighted in Google’s results.

For instance, one of Google’s new tools will assemble the work of other Web sites into a spreadsheet-style format.

Unlike Google’s traditional search results, the spreadsheet experiment, called “Google Squared,” doesn’t simply show a set of Web links related to a search request. Instead, it fishes through Google’s massive database to organize pertinent facts and other content in rows and columns.

In a Tuesday demonstration that was webcast, Google showed how a search request made about small dogs through the Squared tool will display pictures next to extensive descriptions about different breeds, on Google’s own site. The content was imported from other Internet destinations.

The Squared results show where the information originated, so people can still quickly go to the original source, said Marissa Mayer, Google’s vice president of search products. She emphasized Google is trying to keep its millions of users happy by helping them make more “informed clicks.”

Google already is under attack by newspaper publishers who contend the company unfairly profits by showing headlines and story snippets pulled from their sites. Mountain View, Calif.-based Google maintains that its practices adhere to copyright laws and that it provides ways for newspapers to block their content from being indexed by its search engine.

Other revisions coming to Google will include more details, or “snippets,” posted under Web links in the search results. And there will be new options that will enable users to confine the results to a specific time period or category, such as product reviews.

The changes are expected to roll out in phases during the next few weeks.

Although Google sells ads all over the Web, the company rakes in its largest profits when people click on the marketing messages that appear alongside its search results. That is one reason Google is still trying to widen its lead in Internet search, even though it already processes nearly two-thirds of all U.S. queries, according to comScore Inc.

Even as it has laid off workers, cut back perquisites and closed unpopular services to help boost its profits during the recession, Google has vowed to keep investing in research and development.

“We are always striving for the ideal or perfect search engine,” Mayer said. She believes Google is about 90 percent toward its objective, but expects the final 10 percent to be the most difficult.

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Here are some tips for Google’s SEO starters:

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* Make effective use of robots.txt

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* Make use of free webmaster tools

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I’ll tell you about RSS to improve your search engine rankings!

RSS is the latest craze in online publishing. But what  exactly is RSS?

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.

But where does RSS figure in all this?

RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your site’s content without having to write a single line on your own.

It’s like having your own content writer – writing theme-based articles for you – for free!

How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.

Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.

Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.

These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily.
To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, let’s says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.

Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.

This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.

Imagine what an entire month’s advantage could do to your affiliate sales!

Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site.

These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.

What you need is code that parses the RSS feed and renders the feed as html content that’s part of your page.

This is achieved using server side scripting languages like PHP or ASP.

A good free ASP script is available from Kattanweb
http://www.kattanweb.com/webdev/projects/index.asp?ID=7

An equally good PHP script is CARP
http://www.geckotribe.com/rss/carp/

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

Take Care.

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