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How To Market Your Business/Website using Google Plus?

by Mahesh Kukreja on January 12, 2012

This is a guest post! If you want to write for us, check out the Guest Post section.

Google Plus may be the new social networking site on the block, but since it went public, it has been steadily gaining more users everyday. Business owners were skeptical at first as to whether they should begin marketing their business on the site, wondering if it would be worth their time and effort. However, marketers are now discovering that there is a growing market on Google Plus.

Google Plus Marketing

[via Flickr]

If you want to learn more about marketing your site on Google plus, here are some key tips you should know.

Create a page

Like Facebook, you can create a page for your business on Google Plus. The feature was recently added, and marketers have been taking advantage of the feature since it was introduced. When you make your own Google plus page, make sure you include any information that is important or relevant, such as website address, product information, company biography and various photos. You want to give your customers as much information on every outlet as possible.

Use Google tools

People often compare Google Plus with Facebook. However, though the sites are similar in use, Google has some key tools that Facebook has not improved upon. For example, the hangout tool allows users to start a group video chat. Facebook also has a video chat feature, but it is not as prominent as Google’s.

Start a chat with core customers or peers and discover what they think about your company. Interact with them and gain their trust. Start a Q&A session. Hold a video conference. Use the hangout tool for various purposes.

Accumulate +1s

Unlike Facebook “likes,” plus 1s’ effect extends beyond the Google Plus site. Being owned by Google, Plus 1s within the social networking site extends to search results as well. Therefore, accumulating Plus 1s on Google plus for your business can help its page rank in the Google search engine. This is especially for local business owners. Google admits that over 70 percent of all search activity is locally related. Getting plus 1s for your business will undoubtedly help your local search campaign.

Conclusion

If you utilize these specific tips, then you will do well with Google Plus marketing. Of course, you should also incorporate other marketing methods that are common place for social networking sites, such as interaction and engagement. You never want to leave your customer hanging in this regard.

Author Bio

Joe markets his website using google plus, so he speaks from experience. He currently operates a junk car removal company in San Diego, you can learn more about Joe here.

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Tips for Creating Quality SEO Content

by Mahesh Kukreja on November 18, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

For folks trying to get into business on the web, SEO is turning into quite a phenomenon. Some SEO actions are almost a necessity for most businesses, websites and blogs to get noticed on the internet, but for many who don’t understand SEO, it seems that search engine optimization may be impossible without big bucks to hire out and outside firm to take care of it.

Quality SEO Content

SEO is indeed hard, but it isn’t impossible for everyday bloggers and webmasters to get a handle on this vital skill. There are plenty of sites with helpful tips and tools for SEO, and these can be great ways to turn SEO beginners into proficient optimizers.
One of the top tips that come up on site after site is to create quality, unique SEO content. A great tip, but it doesn’t get anyone too far if they really don’t understand what this kind of content really is.

There are a lot of things you can do to turn out quality content. The following tips are just a few of the ways you can boost your search rank and get more visitors by creating genuine unique, quality content.

1. Take it easy on the Keywords!

All tip sites talk about how important keywords are, so it is tempting to use a lot of them in your content, but don’t. Focus on one keyword phrase per page and don’t use it too much; you should learn about keyword density before you get started. Spread your keywords out throughout the page. Try to make it natural, and incorporate it in a grammatically correct way as much as you can.

2. Know what unique means

It doesn’t mean that no one else is doing it, but it means that no one else is doing it quite like you. No plagiarism should be found on your site. This includes lifting sentences and phrases from someone else’s content. Even if you cite the source, don’t take more than a few lines to a paragraph maximum from another site.

3. Make it grammatically correct

Sometimes using your keyword phrase more than once or twice requires some linguistic trickery. One or two awkward turns of phrase are forgivable, but a whole article afflicted with errors is unforgivable whether intentionally or by mistake. Either way, too many errors are unreadable for your visitors, and it will also hurt your search ranking.

4. Keep it relevant

The pages on your site should relate to the other pages. The posts in your blog should relate to the other posts. If you are trying to use certain unrelated keywords to sneakily score more visitors, you may be tempted to use unrelated content to slip in those keywords. Don’t do it. This may not mess with your search rank, but your visitors won’t dig it and may not come back.

5. Keep it current

Old news doesn’t make quality content. Tell your visitors something they don’t already know. You can look at old news in a new light, offering new viewpoints or different interpretations, but whatever you do don’t just rehash old hat.

6. Make it valuable

Remember, your content is for your visitors. If it isn’t valuable, why the heck would anyone read it? Valuable content is related to your site’s niche, and, to put it bluntly, it is worth reading. Lots of content can be valuable; valuable content can be entertaining or informative, breaking news or a new look at an old story.

Author Bio

This article is written by Kevin Moor, who also writes for tweakwindows7.net, a site emphasizing on antivirus software.

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5 Enhanced Security Measures Your Online Store Must Have

by Mahesh Kukreja on October 27, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

There are two reasons you need to have the best possible security you can have for your online store: customer confidence and your own peace of mind. By creating a truly secure transaction, you instill an added degree of confidence for your customer, help engender trust, and put him at ease. This benefits you, as well, in that you’ll see higher conversion rates and you’ll be protected from fraudulent transactions and chargebacks.

Internet Security

[Image via Flickr]

There are 5 security measures online stores can use to make transactions as safe as possible:

1. SSL Certificates

While SSL isn’t by any means unique to the transaction processing scenario, it is essential to it. Even customers who aren’t especially savvy know that, unless the online store address starts with “https:”, they aren’t supposed to enter any secure information. Starting with SSL security is a basic requirement of effective online store security.

2. Secure shopping cart software

Online store software should adhere to the PCI standard for shopping carts. This is the minimum level of security that most of the credit card vendors require. Ideally, you’ll choose an online store back end package that provides security that’s enhanced beyond the PCI standard, but that needs to be your starting point.

3. Address verification

Address verification services (AVS) is a way for you as the merchant to verify the identity of the person using the credit card. It’s up to you to set up the threshold for error on this one, and what to do when the address doesn’t match up. The credit card companies don’t require this, but you should in order to protect you as well as your customer.

4. Card Verification Value

The CCV or CCV-2 number that’s located on the back side of a credit card is a merchant’s friend when it comes to security. That number isn’t printed on the customer’s statements, and it’s not available online. The only place the consumer can find it is on the back of the credit card. That means when someone puts in that number you know that they’re physically in possession of the card.

5. Transaction security monitoring

There are a number of monitoring services that will check your website’s security for you. This can happen on a weekly, daily, or even hourly basis. The higher volume you have on your site, the more frequently this should be done. This is a third-party service that’s often provided by your web hosting company, and it may include other security monitoring such as verifying the security of your web hosting software installation.
Even now, customers are wary of making online purchases. Media stories about identity theft and credit card scams abound. It’s up to you to make sure that your customers have a secure transaction that doesn’t put you or them at risk.
The end result of these kinds of enhanced security measure is twofold. First, there is the obvious security benefit for both you and the customer. On top of that, however, you’ll help your customer to trust you more when they know your transactions are secure. This makes buying easier, and makes it more likely that the customer will come back to you the next time.

Author Bio

David Rodwell is a writer in business and economics, specializing in credit card processing. You can find more of his articles located at CreditCardProcessing.net.

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Optimizing Keyword Usage for Better SEO Results

by Mahesh Kukreja on October 15, 2011

This is a guest post! If you want to write for us, check out the Guest Post section.

There is one aspect of planning and launching a website that cannot be stressed enough and that is keyword optimisation. This is beneficial for already existing websites as well if they are to keep going strong in this extremely competitive and dynamic online milieu. Keywords can be best described as phrases or a group of words that any search engines tallies with all the available websites to give relevant results when a user searches for information. For example, when someone searches for “10 minutes recipes” the search engine goes through all the websites to check for ones that have the relevant keywords. An insurance website will not have these keywords and hence, will not be shown in the search result. Undoubtedly, it makes a huge impact on your website how you use keywords. Here is a brief guide for using keywords better:

Keywords Optimization for better SEO

Directly Relevant

This can be considered as the first and the easiest step but it is definitely not unimportant. Here, you select and include the most directly relevant keywords in the content on your website. This means that a used car website should include the keywords “used cars”, “best used cars” etc. If your website is not a sales website then the keywords should reflect clearly what it is offering be it services, ideas, concepts etc. Once this is done, you have taken the first step to be noticed by a search engine in case your keyword is searched.

Competitive Keywords

There is no website today without significant competition and once you have taken the first step it is time to deal with the competition. It is a fact that you will always find a few websites that are similar to yours but have been around for a longer period of time. Since you cannot catch up in terms of time, the only way to deal with this is to isolate the keywords that are searched often but not covered by your competitors. Doing this, you will gain an edge when those particular keywords are searched.

How to place the keywords

This is the natural question that will follow once you have selected relevant and competitive keywords. Usually, one type of keyword is used on one page; however, you can build your website to include three to six keywords on the same page. The keyword can be effectively used in the title and the meta-description of the page and also the alt tags of the images.

Supporting content

It is very important that you not only include relevant and competitive keywords on your website but also embed these keywords in relevant and useful content that your users can come back to. This balance, between writing for search engines and writing for users is imperative and a professional article writing company should be consulted for this. A professional writing firm will know how to seamlessly blend your keywords with the rest of the content on your website.

Keywords Density

It is also advisable not to stuff your webpage with keywords as it can take away from the ‘readability’ of the article. Always remember that providing what your users are looking for is the key to achieving success on the internet. If it gets tough to strike this balance then ideally use a keyword not more than three times on a page. In simple words, your users want quality content and not a paragraph stuffed with keywords.

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