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7 Surefire Ways To Increase Your Traffic

by Mahesh Kukreja on May 17, 2009

If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in this very competitive business world, you should always be a step ahead of your competitors.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success these search engine advertising methods have reaped rewards for so many companies. Lots of sites feature these advertising systems and many have signed on to reap the benefits. Do not be left up behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your site’s traffic. When one site features another site’s link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you find a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

If you have any other tips, you can share by commenting below!

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How important is the TITLE for SEO

by Mahesh Kukreja on March 27, 2009

The <title> element is THE most important on-page signal that Google considers in their ranking algorithm. I typically try to have pages focused on one targeted keyword phrase… but I will include 2 or 3 keyword phrases if they are closely related and slight variations of one another.

I always put the most important phrase at the begining of the <title>, then the 2nd and 3rd most important phrase, if applicable. Typically the deeper you drill into the site, the fewer the phrases that appear in my <titles> because the focus of the pages get more and more specific, moving from head terms to long tail to longer tail terms. So my <title> elements get more and more specific.

The <h1> element is the 2nd most important on-page factor that influences Google’s ranking algorithm. It’s a good strategy to include in the <h1> the most important keyword phrase (or a slight variation) from your <title> element. Use an <h1> on every page… Don’t waste this opportunity to reinforce your targeted keyword phrase from the <title>.

The <h2> element is the 3rd most important on-page factor. I typically have my pages broken up into little sections or components. I give each of these an <h2> element. Since there are typically 4,5,6 or more of these per page, I use them to reinforce not only the most important keyword phrase in the <title> but also the 2nd and 3rd keyword phrase from the <title>. I try to use all of the <title> keyword phrases as well as variations (different conjugations of verbs from title, singular vs. plural, etc.)

I try to work the most important keyword phrase from the <title> into my page name, so that my URL is keyword rich. But do it in such a way that the URL does not look spammy.

Picking good <title>, <h1>, <h2>,… elements can go a LONG way towards making a page rank. Unfortunately, on-page SEO alone will usually not lead to great rankings even for less competitive terms… You need inbound links, preferably from relevant pages, but definitely with the major keyword phrase(s) or variations of the keyword phrase(s) as the link text to take you the rest of the way to the finish line.

If you have any other suggestions, please comment below.

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Check Google’s Keyword Ranking for any site

by Mahesh Kukreja on January 19, 2009

Check Google’s Keyword Rank for any site with this tool:

Diagnostic SERPS Checker

Many of you may be already knowing this site. It will be useful for those who don’t know about this site.

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White Hat SEO Techniques

by Mahesh Kukreja on January 19, 2009

White Hat SEO techniques are those techniques used to build and promote a website which are above board, honest and right, play within the rules and try to follow all the search engine guidelines.

Google ranks pages on a scale of 0-10 with 10 being the highest.
So its not just about the amount of links it’s also about the importance of those links – you could get hundreds of links on zero or low ranked pages, which have content that has no relation to your keywords, this may help your website crawl up search engine result pages for some keywords, but you could achieve a much better result with just a handful of high quality links on websites which are related to yours.

Website Promotion – The First Step:

You don’t need to submit your website to any of the main search engines or the bulk of the other search engines.. Because it’s just a waste of time, if your website has a handful of incoming links from other websites then any search engine will naturally index your site after finding it from these links. However you can get indexed in search engines within 24 hours! Yes that’s correct.
1 Link on any page ranked 5 or more – spidered and indexed within 24 hours.
2 links on any page ranked 4 or more – 48 hours.
4 Links on any page ranked 3 or more – 96 hours.

White Hat SEO Techniques:
Using White Hat SEO techniques to get ranked in SERPS involves :
1) Building a website with unique content and images.
2) Trading links fairly.
3) Getting your website listed in directories or on other websites with related content.

Let us see the techniques in detail.

1) Building a website with unique content and images.
Unique content is content found only on one website, the bigger your website is (the more unique content you have), then the higher it will rank in SERPS and the more traffic you will get because you have many text keywords which can match search engine queries. You will also naturally have many internal hyperlinking keywords.

2) Trading links fairly.
This means making your link exchange with other websites that have the same or a similar theme to yours. It also involves regularly checking the links to ensure both parties are adhering to the deal and that the site you are trading with is not cheating on reciprocal links.
Cheating on reciprocal links can mean making a lowly link exchange into a lucrative one-way link. There are a number of ways Black Hat webmasters use to do this. White Hat webmasters should also be aware of these techniques as they are more than likely being used against them.

3) Getting your website listed in directories or on other websites with related content.
Getting other websites to link to you, without you reciprocating the link is much more important. You can submit your link to your signature in forums, directories which don’t cheat you, your friends’ websites, Obviously if you have stuff which is free, or funny or entertaining, or your website is very useful or informative then other surfers may link to your site.

Using white hat SEO does not involve buying links of any form. Buying links is now considered by Google as a violation of their guidelines and an attempt to manipulate SERPS. So basically this means that if you buy any links at all which are HTML links direct to your website then you are in violation of Googles guidelines.
Links purchased for advertising should be designated as such. This can be done in several ways, such as: Adding a rel=”nofollow” attribute to the <a> tag..

Hope this will surely help you. If you have any questions, please leave a comment below.

-Mahesh.

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