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Renovation for White House site by Obama

by Mahesh Kukreja on January 21, 2009

The White House of President Barack Obama went online Tuesday with a promise that its slick new website would provide a “window for all Americans into the business of the government.”

In a posting on the blog of whitehouse.gov, Macon Phillips, the White House Director of New Media, said the site “will serve as a place for the President and his administration to connect with the rest of the nation and the world.”

“Change has come to WhiteHouse.gov,” Phillips wrote after the website of former president George W. Bush went offline at 12:01 pm (1701 GMT) and was replaced by that of Obama.

Noting that the Internet played a key role in Obama’s November 4 election victory, Phillips said: “WhiteHouse.gov is just the beginning of the new administration’s efforts to expand and deepen this online engagement.

“Just like your new government, WhiteHouse.gov and the rest of the Administration’s online programs will put citizens first,” he added.

Phillips said the White House’s new media efforts would focus on “communication,” “transparency” and “participation.”

He said the site “will feature timely and in-depth content meant to keep everyone up-to-date and educated” and encouraged users to sign up for email updates, a technique Obama’s team used very successfully during his campaign.

“President Obama has committed to making his administration the most open and transparent in history, and WhiteHouse.gov will play a major role in delivering on that promise,” Phillips said.

“The President’s executive orders and proclamations will be published for everyone to review, and that’s just the beginning of our efforts to provide a window for all Americans into the business of the government,” he added.

Phillips said “citizen participation will be a priority for the Administration, and the Internet will play an important role in that.”

Following through on an Obama campaign promise, he said “we will publish all non-emergency legislation to the website for five days, and allow the public to review and comment before the President signs it.”

Phillips also encouraged users to send ideas about improving whitehouse.gov.

Prominently displayed on the homepage of the new website was a message from the Office of Public Liaison and a link to an email form which members of the public can use to send their thoughts to the White House.

Whitehouse.gov was also undergoing some early teething pains on Tuesday.

It noted on the blog that Obama had issued a proclamation moments after taking office calling on Americans to serve one another, but said in another area on the site that he had not yet issued any proclamations.

The website has been widely expected to be the window for what is being touted as a bold experiment in interactive government.

Change.gov, the official website of the Obama transition team, contained such features as the “Citizen’s Briefing Book,” in which users were invited to submit ideas by email and “rate or offer comments on the ideas of others.”

Another feature, “Your Seat at the Table,” called for the proceedings of meetings between the transition team and outside organizations to be published on change.gov and allowed members of the public to comment on them.

Whitehouse.gov also features a detailed look at the new president’s agenda on topics ranging from the economy to energy to the environment and biographies of Obama and his vice president, Joe Biden.

There’s also a slideshow of US presidents beginning with George Washington and a trivia section called “White House 101″ featuring “facts and fun for all ages.”

It also includes links to the websites of other federal agencies and a primer on the role of the legislative and judicial branches of government.


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White Hat SEO Techniques

by Mahesh Kukreja on January 19, 2009

White Hat SEO techniques are those techniques used to build and promote a website which are above board, honest and right, play within the rules and try to follow all the search engine guidelines.

Google ranks pages on a scale of 0-10 with 10 being the highest.
So its not just about the amount of links it’s also about the importance of those links – you could get hundreds of links on zero or low ranked pages, which have content that has no relation to your keywords, this may help your website crawl up search engine result pages for some keywords, but you could achieve a much better result with just a handful of high quality links on websites which are related to yours.

Website Promotion – The First Step:

You don’t need to submit your website to any of the main search engines or the bulk of the other search engines.. Because it’s just a waste of time, if your website has a handful of incoming links from other websites then any search engine will naturally index your site after finding it from these links. However you can get indexed in search engines within 24 hours! Yes that’s correct.
1 Link on any page ranked 5 or more – spidered and indexed within 24 hours.
2 links on any page ranked 4 or more – 48 hours.
4 Links on any page ranked 3 or more – 96 hours.

White Hat SEO Techniques:
Using White Hat SEO techniques to get ranked in SERPS involves :
1) Building a website with unique content and images.
2) Trading links fairly.
3) Getting your website listed in directories or on other websites with related content.

Let us see the techniques in detail.

1) Building a website with unique content and images.
Unique content is content found only on one website, the bigger your website is (the more unique content you have), then the higher it will rank in SERPS and the more traffic you will get because you have many text keywords which can match search engine queries. You will also naturally have many internal hyperlinking keywords.

2) Trading links fairly.
This means making your link exchange with other websites that have the same or a similar theme to yours. It also involves regularly checking the links to ensure both parties are adhering to the deal and that the site you are trading with is not cheating on reciprocal links.
Cheating on reciprocal links can mean making a lowly link exchange into a lucrative one-way link. There are a number of ways Black Hat webmasters use to do this. White Hat webmasters should also be aware of these techniques as they are more than likely being used against them.

3) Getting your website listed in directories or on other websites with related content.
Getting other websites to link to you, without you reciprocating the link is much more important. You can submit your link to your signature in forums, directories which don’t cheat you, your friends’ websites, Obviously if you have stuff which is free, or funny or entertaining, or your website is very useful or informative then other surfers may link to your site.

Using white hat SEO does not involve buying links of any form. Buying links is now considered by Google as a violation of their guidelines and an attempt to manipulate SERPS. So basically this means that if you buy any links at all which are HTML links direct to your website then you are in violation of Googles guidelines.
Links purchased for advertising should be designated as such. This can be done in several ways, such as: Adding a rel=”nofollow” attribute to the <a> tag..

Hope this will surely help you. If you have any questions, please leave a comment below.

-Mahesh.

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