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Hi Guys.
This post is about What a 3-Way Link Exchange is!
A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two. A reciprocal link exchange that is so popular today among webmasters is mostly a two-way linking.
Although there is a benefit in exchanging links in terms of SEO, it is said that search engines might not think such links are “natural”. While linking to another website is the core of the Internet, and this net is really built with millions of links, creating the dynamic of network, excessive reciprocal linking could be considered as a link scheme such as link farms.
To make reciprocal links look more “natural”, you can try a three-way link exchange.
In normal reciprocal link exchange, you and your link partner exchange links with each other. Search engines can easily find that out. So, if you have many reciprocal links going in and out, each linking may not be weighed for the maximum value; thus your website may not increase PageRank faster.
In a three-way link exchange, three different domains must be involved. For example, site A links to site B, but not B to A. So, site B is only receiving a one-way link from site A and NOT linking back to it. Likewise, site C and site A are linked from one site but not linking back. Instead, site C and A are simply reciprocal-linking to different domains.
The way to create more natural links in a three-way link exchange is done by using a set of three one-way links. A, B, and C are only receiving one-way links, and they do not directly link back.
It is even harder for search engines to detect a link scheme if your link building strategy is based on three-way links because this pattern is usually seen in many websites in the Internet. To make it better, you can try four-way or even five-way link exchange. It is almost guaranteed that you could get the maximum result to increase your PageRank. In other words, 3-way link exchange is an attempt to disguise reciprocal link exchange.
You can check your Pagerank / Alexa Rank / Backlinks here.
If you have any questions/difficulties, please ask them here.
-Mahesh.
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{ 8 comments… read them below or add one }
Hey Mahesh,
I was just wondering, if Site A linked to site C using a nofollow link, would that ruin a three-way exchange?
A nofollow link won’t affect the PR much. But, it will affect the link juice. And as per my knowledge, link juice is necessary for text link ads. Link juice helps to juice the rankings to next pages. So, if you are only concerned with PR, nofollow link won’t affect you much.
Does this 3 way linking really make much difference? is it worth doing?
Yes, it does. In 3-way link exchange, the linking is purely one way, i.e. there is no reciprocal linking among the sites. This is considered as a very important factor for the ranking by major search engines. But, while doing 3-way exchange, make sure the sites are related to each other, otherwise Google will penalize you.
-Mahesh.
Thanks for sharing this information. I was looking for this kind of information for a long time. This is really helpful
3 way link exchange is more important like as 2 way link exchange.so we will do 3 way link exchange.
Thanks to most costly information.
Again nice post and in demand..Three way link exchange is as good as one way link exchange as it’s natural in search engine perspective..
Alexander P: Thanks to raise no follow link issue..
Mahesh: Thanks ton for your descent reply..