Hi Guys.
This post is about What a 3-Way Link Exchange is!
A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two. A reciprocal link exchange that is so popular today among webmasters is mostly a two-way linking.
Although there is a benefit in exchanging links in terms of SEO, it is said that search engines might not think such links are “natural”. While linking to another website is the core of the Internet, and this net is really built with millions of links, creating the dynamic of network, excessive reciprocal linking could be considered as a link scheme such as link farms.
To make reciprocal links look more “natural”, you can try a three-way link exchange.
In normal reciprocal link exchange, you and your link partner exchange links with each other. Search engines can easily find that out. So, if you have many reciprocal links going in and out, each linking may not be weighed for the maximum value; thus your website may not increase PageRank faster.

In a three-way link exchange, three different domains must be involved. For example, site A links to site B, but not B to A. So, site B is only receiving a one-way link from site A and NOT linking back to it. Likewise, site C and site A are linked from one site but not linking back. Instead, site C and A are simply reciprocal-linking to different domains.
The way to create more natural links in a three-way link exchange is done by using a set of three one-way links. A, B, and C are only receiving one-way links, and they do not directly link back.
It is even harder for search engines to detect a link scheme if your link building strategy is based on three-way links because this pattern is usually seen in many websites in the Internet. To make it better, you can try four-way or even five-way link exchange. It is almost guaranteed that you could get the maximum result to increase your PageRank. In other words, 3-way link exchange is an attempt to disguise reciprocal link exchange.
You can check your Pagerank / Alexa Rank / Backlinks here.
If you have any questions/difficulties, please ask them here.
-Mahesh.
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Hey Mahesh,
I was just wondering, if Site A linked to site C using a nofollow link, would that ruin a three-way exchange?
A nofollow link won’t affect the PR much. But, it will affect the link juice. And as per my knowledge, link juice is necessary for text link ads. Link juice helps to juice the rankings to next pages. So, if you are only concerned with PR, nofollow link won’t affect you much.
Does this 3 way linking really make much difference? is it worth doing?
Yes, it does. In 3-way link exchange, the linking is purely one way, i.e. there is no reciprocal linking among the sites. This is considered as a very important factor for the ranking by major search engines. But, while doing 3-way exchange, make sure the sites are related to each other, otherwise Google will penalize you.
-Mahesh.
Thanks for sharing this information. I was looking for this kind of information for a long time. This is really helpful
3 way link exchange is more important like as 2 way link exchange.so we will do 3 way link exchange.
Thanks to most costly information.
Again nice post and in demand..Three way link exchange is as good as one way link exchange as it’s natural in search engine perspective..
Alexander P: Thanks to raise no follow link issue..
Mahesh: Thanks ton for your descent reply..
In my thought it will work as normal link exchange
How can you say that? I think 3 way link exchange is superior to a normal or 2 way link exchange!
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Very good explanation of these tripple links! Thank you, MK!
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This is helpful information. I wounder, is three way too easy for the engines to detect and you should focus on four ways these days?
Hi,
Thanks for Your Helpful Information. Thanks for Sharing with Us.
Thanks, i understand what is three way exchange
Thanks lot Mahesh.. sharing valuable information.. i appreciate 2 u… still am confused abt that ?? suppose i registerd 2 domain.. if i asked someone ..for link exchange ?? i will show those links on my other domain… for giving him link.. will he consider ??? i dnt want to both domain in rank ..
Suppose you have two websites A & B, and C is the website on which you want your A’s link to be placed. And you will place C’s link on your site B. That’ll be a 3 way link exchange. And, while exchanging only you must clear with your partner that you want site A’s link to be placed on his site C and that you’ll place C’s link on your site B.
this is a valuable information. So using 3 way link exchange we can increase PR of web site to a good extent? You have mention here that 3-way link exchange is an attempt to disguise reciprocal link exchange.. But suppose if web mater has only one web site to optimize it is not possible to got with 3 way link exchange right?
Yes. If webmaster has only one website, then a 3 way exchange is not possible.
Thanks for that now I understand 3 way linking alot better
nice contents for 3 way link exchange.
really nice post for 3 way link exchange a lot to know about link exchange from this article
Ive been looking around to find out what it means, thanks for explaining
I was worried about not understanding the meaning of 3 way link exchange but with your easy post i found no problem.
Also Google results redirected me to your page in the first search result.
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thanks for sharing nice post i think it is best then two way link building
Thanks sir i’ll surely apply these steps to get good rankings in google.
Thank you very much. It is a nice strategy for good ranking in google.
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Nice post.
I learn here what mean by 3way links and their benefits and how to build them.
Thanks for sharing this information. I was looking for this kind of information.
Many Thanks
I thought 3 ways links are still trackable by google. i thought that the only ones that really work are 1 way links. what is your opinion?
One way links are the best. Then come the 3 way links. They aren’t better than 1 way links but are better than the 2 way links.
It is really a nice information, I got my answer from your blog….
Yes, It is true that 3 way link is more effective then 2 way.
Thanks for such an usefull information to share. I would like to know can 3-way linking done among same related theme website can benefit?
Very well explained, thank you very much for sharing that interesting information with us.
@F.C.Dosh
I certainly agree.
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