What is a 3-Way Link Exchange?

by Mahesh Kukreja on February 20, 2009

in Link Building

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Hi Guys.

This post is about What a 3-Way Link Exchange is!

A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two. A reciprocal link exchange that is so popular today among webmasters is mostly a two-way linking.

Although there is a benefit in exchanging links in terms of SEO, it is said that search engines might not think such links are “natural”. While linking to another website is the core of the Internet, and this net is really built with millions of links, creating the dynamic of network, excessive reciprocal linking could be considered as a link scheme such as link farms.

To make reciprocal links look more “natural”, you can try a three-way link exchange.

reciprocal link exchangeIn normal reciprocal link exchange, you and your link partner exchange links with each other. Search engines can easily find that out. So, if you have many reciprocal links going in and out, each linking may not be weighed for the maximum value; thus your website may not increase PageRank faster.

reciprocal three way link exchange

In a three-way link exchange, three different domains must be involved. For example, site A links to site B, but not B to A. So, site B is only receiving a one-way link from site A and NOT linking back to it. Likewise, site C and site A are linked from one site but not linking back. Instead, site C and A are simply reciprocal-linking to different domains.

The way to create more natural links in a three-way link exchange is done by using a set of three one-way links. A, B, and C are only receiving one-way links, and they do not directly link back.

It is even harder for search engines to detect a link scheme if your link building strategy is based on three-way links because this pattern is usually seen in many websites in the Internet. To make it better, you can try four-way or even five-way link exchange. It is almost guaranteed that you could get the maximum result to increase your PageRank. In other words, 3-way link exchange is an attempt to disguise reciprocal link exchange.

You can check your Pagerank / Alexa Rank / Backlinks here.

If you have any questions/difficulties, please ask them here.

-Mahesh.

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{ 1 trackback }

3 way link exchange
February 23, 2011 at 8:33 am

{ 35 comments… read them below or add one }

Alexander P. March 5, 2010 at 7:27 pm

Hey Mahesh,

I was just wondering, if Site A linked to site C using a nofollow link, would that ruin a three-way exchange?

Reply

Admin March 6, 2010 at 9:34 am

A nofollow link won’t affect the PR much. But, it will affect the link juice. And as per my knowledge, link juice is necessary for text link ads. Link juice helps to juice the rankings to next pages. So, if you are only concerned with PR, nofollow link won’t affect you much.

Reply

Stevie May 27, 2010 at 7:58 am

Does this 3 way linking really make much difference? is it worth doing?

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Admin May 27, 2010 at 8:43 am

Yes, it does. In 3-way link exchange, the linking is purely one way, i.e. there is no reciprocal linking among the sites. This is considered as a very important factor for the ranking by major search engines. But, while doing 3-way exchange, make sure the sites are related to each other, otherwise Google will penalize you.

-Mahesh.

Reply

Kaushik June 10, 2010 at 9:45 pm

Thanks for sharing this information. I was looking for this kind of information for a long time. This is really helpful

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Best SEO service company July 23, 2010 at 3:00 am

3 way link exchange is more important like as 2 way link exchange.so we will do 3 way link exchange.

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India Golden Triangle Package Tour July 23, 2010 at 10:49 pm

Thanks to most costly information.

Reply

Preeti July 25, 2010 at 5:41 am

Again nice post and in demand..Three way link exchange is as good as one way link exchange as it’s natural in search engine perspective..

Alexander P: Thanks to raise no follow link issue..
Mahesh: Thanks ton for your descent reply..

Reply

Annapurna Base camp trek, November 3, 2010 at 1:48 pm

In my thought it will work as normal link exchange

Reply

Admin November 6, 2010 at 2:32 pm

How can you say that? I think 3 way link exchange is superior to a normal or 2 way link exchange!
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January 29, 2011 at 2:47 am

Very good explanation of these tripple links! Thank you, MK! :)
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Barb February 7, 2011 at 1:01 am

This is helpful information. I wounder, is three way too easy for the engines to detect and you should focus on four ways these days?

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John Kelli February 9, 2011 at 11:54 am

Hi,

Thanks for Your Helpful Information. Thanks for Sharing with Us.

Reply

Kidy March 24, 2011 at 1:35 pm

Thanks, i understand what is three way exchange

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Deepakkumar Rupnar April 13, 2011 at 5:45 pm

Thanks lot Mahesh.. sharing valuable information.. i appreciate 2 u… still am confused abt that ?? suppose i registerd 2 domain.. if i asked someone ..for link exchange ?? i will show those links on my other domain… for giving him link.. will he consider ??? i dnt want to both domain in rank ..

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Admin April 13, 2011 at 5:51 pm

Suppose you have two websites A & B, and C is the website on which you want your A’s link to be placed. And you will place C’s link on your site B. That’ll be a 3 way link exchange. And, while exchanging only you must clear with your partner that you want site A’s link to be placed on his site C and that you’ll place C’s link on your site B.

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seoexpertindia July 2, 2011 at 11:46 pm

this is a valuable information. So using 3 way link exchange we can increase PR of web site to a good extent? You have mention here that 3-way link exchange is an attempt to disguise reciprocal link exchange.. But suppose if web mater has only one web site to optimize it is not possible to got with 3 way link exchange right?

Reply

Admin July 3, 2011 at 9:47 am

Yes. If webmaster has only one website, then a 3 way exchange is not possible.

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James Quicny September 6, 2011 at 6:37 pm

Thanks for that now I understand 3 way linking alot better

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rickymartin September 16, 2011 at 12:14 pm

nice contents for 3 way link exchange.

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rakesh September 22, 2011 at 12:43 pm

really nice post for 3 way link exchange a lot to know about link exchange from this article

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Alex September 24, 2011 at 7:50 pm

Ive been looking around to find out what it means, thanks for explaining

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Haitham September 30, 2011 at 3:10 pm

I was worried about not understanding the meaning of 3 way link exchange but with your easy post i found no problem.
Also Google results redirected me to your page in the first search result.
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Ias coaching October 11, 2011 at 5:36 pm

thanks for sharing nice post i think it is best then two way link building

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Thomas October 24, 2011 at 1:00 pm

Thanks sir i’ll surely apply these steps to get good rankings in google.

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Bernhard November 11, 2011 at 5:19 pm

Thank you very much. It is a nice strategy for good ranking in google.
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Sydney rental properties December 2, 2011 at 11:38 pm

Nice post.
I learn here what mean by 3way links and their benefits and how to build them.

Reply

TheDanceVibe.co.uk December 21, 2011 at 5:46 pm

Thanks for sharing this information. I was looking for this kind of information.
Many Thanks

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Property Management Brisbane December 29, 2011 at 5:07 pm

I thought 3 ways links are still trackable by google. i thought that the only ones that really work are 1 way links. what is your opinion?

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Admin December 30, 2011 at 3:35 pm

One way links are the best. Then come the 3 way links. They aren’t better than 1 way links but are better than the 2 way links.

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Best Deal USA January 10, 2012 at 12:06 pm

It is really a nice information, I got my answer from your blog….

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SEO Services Provider January 10, 2012 at 12:10 pm

Yes, It is true that 3 way link is more effective then 2 way.

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Manoj Kumar Sethi January 10, 2012 at 5:38 pm

Thanks for such an usefull information to share. I would like to know can 3-way linking done among same related theme website can benefit?

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F.C.Dosh January 15, 2012 at 8:53 pm

Very well explained, thank you very much for sharing that interesting information with us.

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Suzanne Grey January 26, 2012 at 1:19 pm

@F.C.Dosh

I certainly agree.
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