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An about page may not be the most frequently visited page on your blog but it does get enough traffic so that you have to take it seriously. The about page is the brand manager’s paradise – it allows you to speak about yourself and your blog. A blog without an About page just looks plain unprofessional. While browsing many times I have found that, many bloggers struggle to write an effective about page. It is a tricky page to write and it is an absolutely essential page to have. This is the first page that visitors check out if they find a blog interesting and it is the best opportunity for you as authors to create a personal connect with your audience.
So this is a post where I share my personal tips on how you can write an effective about page.
A short description of the blog
After a brief (one sentence) welcome message for the person who took the time out for reading your blog, you can add a short description about the content found in the blog and what sort of reader interests it might suit. This is the most fundamental requirement of an about page, as it allows the reader to get a gist about what the blog is all about.
Many readers are interested about the inception of a blog. So the best way to start an about page could be talking about the year or month the blog started and what was your inspiration to begin one. Perhaps you can add an interesting bit of fact about your blog in the beginning as well. For example, in my about page I have written that, “I started the blog in a college hostel with a lousy wi-fi connection“. So this statement is something that many bloggers may connect to and find amusing as well.
After learning about the blog and a history of the blog, next the readers would like to know about the person who writes and manages the blog. So in this part of the about page, you should write about your qualifications, achievements (if any) and what are the things that interest you as a blogger. As a by-line to this you can also add a few of your personal interests if you want such as “I like playing the guitar” or a “big-time foodie” etc.
Remember, if you are not the only person who writes and have a team, you can either have a separate team page or give a brief description about your team members and their roles in the about page itself.
Then towards the end of the about page you can include links to all your social profiles. Don’t clutter it with all links but include the top 3 social profile links that you are most active at. You can probably give links to your Facebook profile, Twitter handle and Linkedin profile. Showing your presence in these social media sites is a great way to get your readers to add you as friends or follow you. Thereby, helping you communicate with your audience better.
Finally, always sign off an about page by giving a link to the Contact page, where users can easily contact you using a form. Additionally, you may also provide your mobile number and email ID at the end of the about page. Keeping all lines of communication open can be a great idea if you are looking to network with your readers and build a loyal audience.
And don’t forget to keep your about page up-to-date in case there is any new information that you must share with your readers or your existing data needs to be updates. A well-maintained about page goes a long way in forming a good impression in the minds of the readers.
If I missed out any tips for an effective about page, let me know below. Thanks!