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Search Engine Optimization is the process of enhancing the visibility of the website or a web page in the search engine. The Advanced SEO might target diverse kinds of search including the image search, video, local, academic, news and industry specific vertical search engine. This gives the website an excellent web presence. The SEO considers how the search engine works and what people usually search for.
Search engine optimization has become a vital part of online marketing. The effective use of this tool can support your online business. While having a company website with significant content is not the only criteria, but having a good page ranking in search engine is also an essential aspect that matters when it comes to gaining more traffic and draw the attention of web users. Mainly for these reasons one should be equipped with search engine optimization tips and techniques so that you can direct the traffic to your website and increase the business.
Some of the important tips that you must know:
- One of the essential tips for SEO is to find out the inbound links, because it gives reliability to your site and also helps you to improve the ranking of your page on the search engine.
- Another important factor of Advanced SEO is social book marking, it makes the visitors book mark certain pages
- The site maps are also essential because the simple words let you search the search engine about different pages that are available on the website some of them even have Google custom search engine included in their site for easy reference.
- The Smart and optimized content will have the right balance of keyword.
- You must use the keyword two or three times in the entire article spreading it rather than stuffing the keyword and spamming your content.
- Search engine crawlers read only the HTML of the web page so it should be properly optimized to direct the crawlers to the correct areas and the content of the keyword. Write the keyword in the title and try to give attractive images wherever possible.
- The article must be unique and it should be meaningful to inspire the visitors so that they will visit your site in future as well.